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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Branding / Sponsorship

October 2, 2015
TIFF 2015 Essentials Lounge
TIFF 2015 Essentials Lounge

Gifting suites also had an informal vibe this year. At Diaz Contemporary, the Essentials Lounge offered products from such companies as Cake Beauty, Glaceau, Krispy Kreme, and Knix Wear. To tease all the swag that was available throughout the lounge, a display case held products from each sponsor. The event was presented by EGPR and took place on September 9.

Photo: Ryan Emberley
Media Display Rentals in San Francisco
Media Display Rentals in San Francisco
Blueprint Studios rents a variety of modern display furnishings engineered to contain the latest technology, including media towers, coffee tables, and bars fit with LCD displays. The company’s Museo collection also includes its new iPad station that can be branded and customized.
Courtesy of Blueprint Studios
Last year, luxury wedding business summit Engage took place in Asheville, North Carolina. On attendees chairs were custom clipboards and pencils from Gifts for the Good Life. Notepads by Trisha Hay Design encouraged guests to jot their 'top takeaways” from the event's speakers.
Last year, luxury wedding business summit Engage took place in Asheville, North Carolina. On attendees chairs were custom clipboards and pencils from Gifts for the Good Life. Notepads by Trisha Hay Design encouraged guests to jot their "top takeaways” from the event's speakers.
Photo: Allan Zepeda
Patron tequila had a bright, green-and-white space with oversize replicas of the brand's bee-shaped logo.
Patron tequila had a bright, green-and-white space with oversize replicas of the brand's bee-shaped logo.
Photo: Josh Sears for Event Creative
Belvedere vodka's sleek tent had an illuminated bar and billowing white drapes. Fresh citrus fruits were displayed to highlight the brand's vodka flavors Lemon Tea and Pink Grapefruit.
Belvedere vodka's sleek tent had an illuminated bar and billowing white drapes. Fresh citrus fruits were displayed to highlight the brand's vodka flavors Lemon Tea and Pink Grapefruit.
Photo: Josh Sears for Event Creative
The Skinny Girl section was decked in the brand's signature red-and-white colors. The space held a white bar with a red, tufted panel. The buttons in the tufting were black to mimic the black dots that also decorate the Skinny Girl branding.
The Skinny Girl section was decked in the brand's signature red-and-white colors. The space held a white bar with a red, tufted panel. The buttons in the tufting were black to mimic the black dots that also decorate the Skinny Girl branding.
Photo: Josh Sears for Event Creative
The whiskey tent was open on three sides, and, to hide the backs of the bars without closing off the area, Wagner employed a wood-slat design that framed the front corners of the space. She also designed a burlap backdrop with stenciled brand names and brought in distressed bars and barrels. The overall look, Wagner said, had a 'woodsy distillery feel.'
The whiskey tent was open on three sides, and, to hide the backs of the bars without closing off the area, Wagner employed a wood-slat design that framed the front corners of the space. She also designed a burlap backdrop with stenciled brand names and brought in distressed bars and barrels. The overall look, Wagner said, had a "woodsy distillery feel."
Photo: Josh Sears for Event Creative
Inspired by the Rose Bowl, the pillows in the lounge area depicted different aspects of the game with three different designs.
Inspired by the Rose Bowl, the pillows in the lounge area depicted different aspects of the game with three different designs.
Photo: Dan Scott/American Image Gallery
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