Starz sought to engage the senses for SXSW. The parfumerie section for its upcoming television show Sweetbitter showcased scents inspired by the characters of the show, created by Roux Saint James. Participants were walked through the various scents and chose their two favorites to take home.
Inside, art and interactive installations were built in honor of select short films. An installation for director Matthew Frost's Aspirational featured iPhone cameras and voices asking to take guests’ photos. For Kristen Lepore's Hi Stranger, a stranger quickly drew visitors' portraits.
Drawing Booth specializes in live digital art for events. The company works with a team of artists who can walk around events asking if guests would like their portrait drawn. The realistic portraits, which are created on iPads, take about three to four minutes to draw and then can be emailed to the subject immediately. Artists also print the image using a special printing belt, providing another instant favor for event guests that won’t disrupt their evening. Drawing Booth can also provide branded backgrounds for the portraits, incorporating company logos or other custom images. The company has been expanding its offerings to include marketing activations, product launches, and in-house digital art for corporations. Drawing Booth has offices in New York, Chicago, Los Angeles, and London, but is available for events worldwide.
