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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Sponsorship Ideas

February 15, 2016
Coloring Books
Coloring Books

Stress-relieving coloring books for adults from Scarborough & Tweed offer a creative alternative to traditional party favors and corporate gifts. Coloring pencils are included. Pricing is available upon request.

Photo: Taylor McIntyre/BizBash
Stress Balls
Stress Balls

During the Soup'er Sandwich event at the New York City Wine & Food Festival in October 2013, Martin's Famous Potato Rolls handed out squeezable stress balls shaped like packages of the brand's bread rolls.

Photo: Nadia Chaudhury/BizBash
Knitting
Knitting

Wool and the Gang delivers full “knit kits,” including yarn, chunky needles, easy-to-follow patterns, and a link to online video tutorials, to offices or event spaces for knitting parties. (The repetitive action of needlework can reportedly induce a relaxed state like that achieved with meditation and yoga.) Projects range in difficulty from a clutch, pillow cover, knit snood, crochet snood, and hat; items will change for spring and summer season. The party hosts receive their kits for free, while guests receive discounts on their kits, ranging from $27 for a clutch to $35 for a snood or hat. Knitters can also attend preplanned parties that Wool and the Gang hosts in cities around the country. Tickets are approximately $40, depending on the project; the price includes the materials needed.

Photo: Courtesy of Wool and the Gang
Aromatherapy
Aromatherapy

At last year's Pitchfork Music Festival in Chicago, Whole Foods offered guests scented sprays as well as sunscreen, hair ties, and bobby pins. A sign nearby read, "Refresh yourself before you wreck yourself."

Photo: Barry Brecheisen for BizBash
Games
Games

To bring more energy to the trade show floor, organizers of the 2013 National Auto Dealers Association Convention & Expo created four destinations that offered activities such as makeovers, 20-minute dance workouts, health screenings, and chair massages. One section provided pinball machines, arcade games, Nascar simulators, a photo graffiti wall, and golf swing analysis for attendees to play.
 

Photo: Mitra Sorrells/BizBash
Massages
Massages

Zeel sends massage therapists to meetings and events in several cities throughout the United States, including New York, Las Vegas, Chicago, and Washington. Massage therapists arrive at venues with their own massage tables and can perform services such as Swedish or deep-tissue massages for 60, 75, or 90 minutes. For meeting breaks, therapists can give 10- to 15-minute chair massages. The services can be booked 30 days in advance.

Photo: Courtesy of Zeel
Meditation
Meditation

IMEX America, as part of its Be Well at IMEX program, offered a meditation room at last year's conference, which was held in Las Vegas in October 2015, to encourage the mental and physical well-being of attendees.

Photo: Alesandra Dubin/BizBash
Mani-Pedis
Mani-Pedis

The mobile spa At Your Service travels to events and meetings throughout greater Toronto and specializes in providing services at fashion shows, media events, corporate gatherings, and spa parties. Hosts can book services including facials, manicures, pedicures, hairstyling, and eyelash application.

Photo: Marcia Leeder
Yoga
Yoga

To promote health and wellness, Bonnaroo organizers expanded its yoga program in 2013, offering a variety of classes each day including vinyasa and meditative yoga.

Photo: Nadia Chaudhury/BizBash
Guests received a minibar kit that included recipes for three cocktails and the ingredients needed to make them, like Red Bull, Goldschlager, and candy drink stirrers.
Guests received a minibar kit that included recipes for three cocktails and the ingredients needed to make them, like Red Bull, Goldschlager, and candy drink stirrers.
Photo: Readyluck
At the end of the first night’s poolside welcome party, everyone was given a “Hydrate and Chill” kit designed to help them beat the Vegas heat. The package included a fan, a water mister, a bottle of sleep-inducing Dream Water, and an insulated cup.
At the end of the first night’s poolside welcome party, everyone was given a “Hydrate and Chill” kit designed to help them beat the Vegas heat. The package included a fan, a water mister, a bottle of sleep-inducing Dream Water, and an insulated cup.
Photo: Courtesy of Gifts for the Good Life
The boxes included pencils, sticky notes, a journal, mints and candy, and “Thinking Putty,' a Silly Putty-like product to keep guests’ hands engaged. “We wanted to make all of the gifts as lightweight as possible so that people would be able to take them home in their luggage,” says Susan Arak-Turnock. To that end, the boxes were made from thick paper board.
The boxes included pencils, sticky notes, a journal, mints and candy, and “Thinking Putty," a Silly Putty-like product to keep guests’ hands engaged. “We wanted to make all of the gifts as lightweight as possible so that people would be able to take them home in their luggage,” says Susan Arak-Turnock. To that end, the boxes were made from thick paper board.
Photo: Readyluck
There was also a post-conference Twitter contest that asked guests to write a haiku that summed up their experience at Engage!12. Winners received a “Withdrawal Kit” that included detox drinks, candies, and a countdown calendar to the next conference. (The lid of the container was printed with the winning tweets.)
There was also a post-conference Twitter contest that asked guests to write a haiku that summed up their experience at Engage!12. Winners received a “Withdrawal Kit” that included detox drinks, candies, and a countdown calendar to the next conference. (The lid of the container was printed with the winning tweets.)
Photo: Courtesy of Gifts for the Good Life
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