Elite Productions International recently produced back-to-back nighttime events at a beachside parking lot on the California Rivieria. The first event had a dive-bar theme, and featured floral decor and centerpieces with green elements including crushed and recycled soda cans.
Elite Productions International then turned the same space into a swanky club with a performance by 50 Cent. As a homage to one of the rapper's biggest hits, the event featured a unique candy shop that had neon signage, LED-lighted cotton candy, and a variety of sweet treats.
The American Cancer Society hosted its 10th annual Discovery Ball on April 2 at the Hilton Chicago. To match the event's celestial "Soar Beyond" theme, designer Rishi Patel of HMR Designs incorporated butterflies, sunshine, and clouds into the decor.
Disney hosted the world premiere for The Jungle Book on April 4 at El Capitan Theatre in Hollywood. 15/40 Productions turned the arrivals area into a lush jungle landscape, which featured jungle-like vines connected to stanchions in place of traditional velvet ropes.
Life insurance company John Hancock with Vitality promoted its new nutrition-focused enhancement of its healthy rewards program with a pop-up marketplace in New York's Grand Central Terminal. The April 6 event encouraged passersby to make healthy choices by giving them a checklist to earn points at various stations that offered healthy and unhealthy food samples and activities. Attendees could cash in points for prizes that included produce-theme stress balls, blenders, and cutting boards.
For an eye-catching and tasty catering idea, Pinch Food Design in New York offers freshly baked cracker pillows broken open with maracas to reveal a Greek salad of feta, fried eggplant, corn, and cucumber with oregano vinaigrette.
During the Game Developers Conference in San Francisco, app analytics platform App Annie hosted a futuristic event on March 17 at live-music venue Mezzanine. The event's theme was "Vision." The word was spelled out in an installation made with cups of popcorn. From the "O" in vision, doughnut holes poured forth in a setup referred to as "Orbs in the Abyss." Roar Events produced the event; Culinary Eye handled catering.
Gatsby Entertainment brought in glowing aerialists and performers twirling LED hula hoops.
Los Angeles-based catering company Patina hosted a "living garden"-theme showcase on March 29. In a sustainable—and eye-catching—detail, the event's escort cards were edible: Each consisted of a chocolate mint circle, an edible flower, and the guest’s name and table.
The rustic wood-fronted DJ booth had a backdrop of greenery decorated with framed botanical art.
