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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Activations

June 7, 2016
To accommodate the increased attendance, organizers expanded the event's layout to include a large area outside the main venue, where about a dozen food trucks served meals throughout the three-day event.
To accommodate the increased attendance, organizers expanded the event's layout to include a large area outside the main venue, where about a dozen food trucks served meals throughout the three-day event.
Photo: Jimmy Hamelin
The new outdoor space backed up to the Lachine Canal, so organizers offered boat tours and encouraged attendees to conduct their “brain dates” on the boat.
The new outdoor space backed up to the Lachine Canal, so organizers offered boat tours and encouraged attendees to conduct their “brain dates” on the boat.
Photo: Jimmy Hamelin
To create an intimate environment for sharing ideas, organizers invited guests to meet while walking together under an umbrella, while a machine overhead sprinkled them with moisture.
To create an intimate environment for sharing ideas, organizers invited guests to meet while walking together under an umbrella, while a machine overhead sprinkled them with moisture.
Photo: Jimmy Hamelin
Canadian retailer Frank & Oak provided clothing for sale and services such as haircuts and shaves.
Canadian retailer Frank & Oak provided clothing for sale and services such as haircuts and shaves.
Photo: Mikael Theimer
The outdoor village had a variety of art installations including some that were interactive. At one, four guests could pedal stationary bikes at the same time to produce music.
The outdoor village had a variety of art installations including some that were interactive. At one, four guests could pedal stationary bikes at the same time to produce music.
Photo: Mikael Theimer
Guests could order custom clothing from Tailor2Go, which uses scanning technology to create a perfect fit.
Guests could order custom clothing from Tailor2Go, which uses scanning technology to create a perfect fit.
Photo: Jimmy Hamelin
Following his presentation, Massimo Bottura, the head chef of three-Michelin-star Osteria Francescana in Italy, lead a workshop for a small group of attendees. Organizers doubled the number of workshops and master classes compared to last year.
Following his presentation, Massimo Bottura, the head chef of three-Michelin-star Osteria Francescana in Italy, lead a workshop for a small group of attendees. Organizers doubled the number of workshops and master classes compared to last year.
Photo: Jimmy Hamelin
The conference ended with a night of entertainment that included jazz pianist Oliver Jones and electro-pop group Valaire.
The conference ended with a night of entertainment that included jazz pianist Oliver Jones and electro-pop group Valaire.
Photo: Jimmy Hamelin
Bacardi's Untameable House Party
Bacardi's Untameable House Party

A New York-theme photo booth invited guests to pose next to the Statue of Liberty.

Photo: Courtesy of Bacardi
DailyMail.com's Seriously Popular Lounge
DailyMail.com's Seriously Popular Lounge

Guests were encouraged to take a picture with on-site takeaways such as the "I Regret Nothing" bags, which included items such as eyedrops and facial wipes. IPads stationed around the lounge previewed the website's content.

Photo: Taylor McIntyre/BizBash
During the day, the amphitheater housed the keynote and other large presentations, and at night it was used for concerts.
During the day, the amphitheater housed the keynote and other large presentations, and at night it was used for concerts.
Photo: Courtesy of Google
Breakout sessions took place in 10 fully enclosed stages around the event, with the smallest seating 100 people and the largest seating 1,200.
Breakout sessions took place in 10 fully enclosed stages around the event, with the smallest seating 100 people and the largest seating 1,200.
Photo: Courtesy of Google
To create a fun, festival atmosphere at this year’s Google I/O, organizers used a variety of materials and colors to decorate the 10 tents that housed the breakout sessions.
To create a fun, festival atmosphere at this year’s Google I/O, organizers used a variety of materials and colors to decorate the 10 tents that housed the breakout sessions.
Photo: Courtesy of Google
The art tent hosted technical sessions during the day, and at night it was used to demonstrate products such as Tilt Brush, Google’s 3-D virtual reality painting app.
The art tent hosted technical sessions during the day, and at night it was used to demonstrate products such as Tilt Brush, Google’s 3-D virtual reality painting app.
Photo: Courtesy of Google
As soon as the educational sessions ended in late afternoon, the production crew arrived to transform the tents for nighttime social activities. Matuk said she outfitted them in painter’s overalls with the event logo on the back so they looked “like a pit crew coming in to change the space.”
As soon as the educational sessions ended in late afternoon, the production crew arrived to transform the tents for nighttime social activities. Matuk said she outfitted them in painter’s overalls with the event logo on the back so they looked “like a pit crew coming in to change the space.”
Photo: Courtesy of Google
In the event's open-air tents, attendees could chat with Google engineers and test products.
In the event's open-air tents, attendees could chat with Google engineers and test products.
Photo: Courtesy of Google
Matuk said she housed four of the breakout sessions in geodesic domes, 'to add some visual interest to the landscape.'
Matuk said she housed four of the breakout sessions in geodesic domes, "to add some visual interest to the landscape."
Photo: Courtesy of Google
Organizers divided the grounds into four zones and stacked shipping containers to create towers to designate each area.
Organizers divided the grounds into four zones and stacked shipping containers to create towers to designate each area.
Photo: Courtesy of Google
At night, colored smoke wafted from the four towers.
At night, colored smoke wafted from the four towers.
Photo: Courtesy of Google
The first day of the conference ended with performances from Charli XCX and Kygo.
The first day of the conference ended with performances from Charli XCX and Kygo.
Photo: Courtesy of Google
A vintage Airstream trailer served as the first-aid facility for the event.
A vintage Airstream trailer served as the first-aid facility for the event.
Photo: Courtesy of Google
Meals were served by food trucks and from kitchens that organizers built on site.
Meals were served by food trucks and from kitchens that organizers built on site.
Photo: Courtesy of Google
What organizers dubbed 'art cars' were decorative elements during the day and at night became stages for musical performances.
What organizers dubbed "art cars" were decorative elements during the day and at night became stages for musical performances.
Photo: Courtesy of Google
At night, performance artists, DJs, and colorful lighting added to the festival vibe.
At night, performance artists, DJs, and colorful lighting added to the festival vibe.
Photo: Courtesy of Google
One of the evening's most notable spaces was an illuminated bubble tent in the outdoor area. Created by technical sponsor Westbury National, the area projected guests' lips and changed colors throughout the evening.
One of the evening's most notable spaces was an illuminated bubble tent in the outdoor area. Created by technical sponsor Westbury National, the area projected guests' lips and changed colors throughout the evening.
Photo: Mauricio Calero/Candice&Alison Events Group
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