Branding

Lacoste also put its stamp on coconuts, which were freshly opened on the spot and served with straws.

7Up branded a private pool with a 3-D logo that floated on the water's surface.

Once through the gates, guests found a giant version of Pandora's app icon, more than 12 feet high in 3-D, and covered in reflective disks to match the custom stage backdrop. Guests lined up throughout the day to climb into it and take photos.

Presented by American Airlines and Citi at the Ace Hotel following the Grammys, Universal Music Group’s event included a chic candlelit bar bearing the sponsors' names.

At each event, Patrón is serving snacks made by local vendors and infused with the brand's products. At the Taste of Music City in Nashville, Maski Pops created cake pops flavored to mirror the drinks that were being served. 

Glamour magazine and Facebook are planning a series of live events to reach young women this election season. The initiative was announced at a launch party that took place in March at the P.O.V. Lounge at W Washington, D.C., hotel. Donkeys, elephants, and the Glamour and Facebook logos were emblazoned on the lemons and limes used to garnish drinks.

The bar showcased a massive, branded succulent wall. 

Seminole Hard Rock Hotel & Casino Hollywood expanded its sponsorship this year. As part of the festival’s expansion into northern neighbor Broward County, it hosted the New Style Remix Dinner at its Kuro restaurant and had a lounge at the Grand Tasting.