Svedka launched its new cucumber-lime flavor with an event on June 14 at a Hancock Park estate in Los Angeles. Mini golf stations included backdrops that resembled giant Svedka cocktails.
A custom juice cart featured the event's hashtag and color scheme.
Spotify hosted a summer block party for its 750 employees on June 8. Held at the Knockdown Center in Queens, New York, the event featured basketball courts, a disco ball, a roller rink, a 1977 Cadillac Coupe DeVille photo booth, and a performance by T-Pain. An interactive graffiti wall allowed guest to spray paint their own designs. The event was planned and produced by Tinsel & Twine.Â
Perrier celebrated its many flavors—including the new strawberry and watermelon varieties—with a weeklong pop-up experience that came to an event space in New York’s SoHo neighborhood from July 12 to 16. The event featured a branded bubble ball pit in the Perrier colors, as well as props that included fruit-theme pool floats such as watermelons, strawberries, and oranges. The event was produced in partnership with experiential marketing agency the Michael Alan Group.Â
By far the biggest spectacle during the festival was the giant wave pool in the middle of downtown Austin, erected by TNT and Civic Entertainment Group along with FlowRider. Participants were able to don wet suits, step onto a surfboard, and try their hands at riding a wave. The rest of the Southern California beach-inspired space included a beach bar, live graffiti wall, and sneaker bar.
