Branding

September 23, 2016

Cottonelle Beauty Bar

Cottonelle hosted a beauty lounge for celebrities, media, and influencers during New York Fashion Week on September 8 and 9 at Openhouse in SoHo. The event had a branded wall created with rolls of toilet paper, which was designed by BMF Media Group.

Photo: Taylor McIntyre/BizBash

#GiltLife House

To bring its fall advertising campaign to life, online shopping brand Gilt took over a downtown New York townhouse from September 30 to October 8 to host a series of consumer-focused events tied to the brand's various lifestyle offerings. A culinary event took place September 30 and featured a signage wall that had the phrase "In Good Taste" created with various kitchen knives.

Photo: Sunny Norton Photography

#GiltLife House

A kid-friendly family event took place on October 2. Brand signage for the event was created with Crayola crayons. Kids and parents were encouraged to color in the rest of the wall.

Photo: Sunny Norton Photography

Di Lusso Deli Company's Activation

For events on Pier 92, including Barilla's Italian Table on October 13 and the Blue Moon Burger Bash on October 14, sponsor Di Lusso Deli Company presented a giant Italian sandwich complete with larger-than-life chips and a company flag. The activation served as a popular photo op for attendees, with props including a giant pickle.

Photo: Gustavo Caballero/Getty Images for NYCWFF

Ruffino at Barilla's Italian Table

Ruffino showcased a booth at Barilla's Italian Table hosted by Giada De Laurentiis. The booth was decorated on the outside with the Italian brand's various types of wine and champagne.

Photo: Gustavo Caballero/Getty Images for NYCWFF

At the 2016 Kitchen and Bath Industry Show in Las Vegas in January, GES designed a booth for client Toto USA to help launch its new water-saving technologies; the visuals were inspired by whirlpools.

Photo: PWP Studio

For the 2016 PGA Show, held in Orlando in January, Philadelphia-based agency Sparks created a booth for TaylorMade. The structure—designed to highlight the golf brand’s products in an interactive setting—featured 20-foot-high rotating signage and multiple projection surfaces. The space also had two golf simulators, meeting rooms, putting greens, and hitting bays.

Photo: Courtesy of Sparks

At Kind & Jugend, a trade show for baby and toddler products that took place in Germany in September 2015, Pinnacle Exhibits designed a colorful booth for Munchkin inspired by the company’s offices in California, which house an expansive collection of street art. The company’s products were integrated into the design.

Photo: Courtesy of Pinnacle Exhibits

Wanting the exhibit to build buzz in the press, Faraday Future asked Portland, Oregon-based Pinnacle Exhibits for an innovative C.E.S. space for the launch of its FFZero1 electric vehicle concept. In 48 hours, the company’s booth had earned some 45,000 direct press mentions.

Photo: Michael Taft

For the National Association of Broadcasters show, held in Las Vegas in April, MC2 built a booth for client Akamai that was designed to walk prospective clients through its newest set of broadcast operations tools. Cameras mounted in the exhibit captured real-time action at a coffee shop; that content then flowed into a projected globe and then into a high-tech “command center.” The walk ended in a living-room-inspired setting, where guests could watch the feed on the small screen.

Photo: Square Shooting Photography