Cadillac, the official vehicle of Apple Music's Carpool Karaoke: The Series, brought a Cadillac Carpool Karaoke Booth that combined a sound studio with the Cadillac XT5 Crossover. The booth was created by Jack Morton Worldwide and OM Digital.
With the help of a green screen, participants could record a social-media-shareable video of themselves singing along to popular songs.
Media partner MSNBC gave away reusable water bottles, which attendees could refill at branded water bottle stations. Beame said the initiative "saved 54,345 single-use plastic bottles that many festivals still heavily rely on."
Esquire Network's first music festival sponsorship was this year at San Francisco's Outside Lands Music & Arts Festival. The activation was dubbed "Sip & Shave," an area on the grounds of Golden Gate Park that offered grooming services as well as complimentary specialty drinks.
The Outside Lands activation also included lounge seating and a charging station for mobile devices courtesy of Xfinity.
In May, Esquire Network and Esquire magazine teamed up to host Sharp the Man, a curated pop-up experience designed to celebrate emerging menswear designers, accessory, footwear, leather goods, and grooming brands. The event was held at New York's 82 Mercer.
For the second year, hospitality company Airbnb partnered with the festival to host an activation in Park City. Dubbed the Haus, the activation took over a venue on Main Street. The spot, open through January 30, welcomes all festival attendees and offers a coffee bar with hot beverages from San Francisco's Four Barrel.
Food was served in noodle boxes that featured the AT&T/DirecTV logo.
AT&T hosted its annual Variety celebrity portrait and video studio on the second and third floors of Momofuku Noodle Bar. Visitors had access to the DirecTV app and content through tablets, phones, and TVs.
Four Seasons Hotel Toronto partnered with Halo PR Group to celebrate the festival with the launch of the Garden of Wonder by Perrier-Jouët from September 6 to 10. The event showcased a photo exhibit by George Pimentel on the hotel's façade, which had photos from past editions of the festival taken by the celebrity photographer
Singer Jhené Aiko celebrated the launch of her new Teva collection with a private event on May 1 at NeueHouse in Los Angeles. The new line, which combines the brand's signature sandal silhouettes with Aiko's eclectic style, were showcased in a desert-theme display. The event was produced by Crystal Raymond.
The village also showcased a virtual-reality pod that gave guests a chance to virtually test out the Acura NSX.
M&Ms parent company Mars took over coffee shop and comedy club for a movie theater-inspired space, with film reels and a free open candy bar. The company partnered with local pastry chefs who created free desserts using the candy, from grilled cheese sandwiches to brownies.
The academy’s annual Governors Ball took place at the Ray Dolby Ballroom at Hollywood & Highland immediately following the Oscars on Sunday. This year’s event—which drew 1,500 winners, nominees, presenters, and other A-listers—honored the award ceremony’s 90th anniversary with a celebration of the history of film. Original, seminal artifacts were on display, as well as footage and stills from iconic movies, costume designs, curated music from every era of filmmaking, and a presentation on the history of Oscar statuettes.
Overseeing the planning for the first time this year was Academy governor Lois Burwell, an Oscar-winning makeup artist. She teamed up with longtime event producer Cheryl Cecchetto of Sequoia Productions, who managed all details of the decor and entertainment for the 29th consecutive year.
According to Cecchetto, decor was kept simple to allow the artifacts to shine. “The tones of the entire room were calm and welcoming—I call them spa colors—so that what would pop are the artifacts that had a pivotal difference in the history of film,” she said. “All these items represented what goes into making a film. The academy even allowed us to take 12 Oscars out of the vault—four of them were Oscars that were built before 1940.”
Bartenders affixed hotel and destination photos to cocktails with mini clothespins.
One vignette recreated the bedroom set featured in a scene from the first episode, meant to showcase a visual representation of nontraditional black love. The bed was a popular photo op for guests.
Stadium vendors offered food and drinks inspired by the show. The different areas had names such as "Tasty-Like," and "Thirsty-Like," as a reference to season three's episode titles.
