Sponsorships

P.G.A. Show Outdoor Demo Day was Tuesday, the day before the show opened, to give P.G.A. professionals and retailers a chance to test products at the Orange County National Golf Center.

Projection Presentation Technology projects images of the festival's cherry-blossom logo onto the ceiling of the venue's atrium.

Japanese airline ANA returned as the presenting sponsor, bringing a new twist to its Business Class Experience. Upon sitting down, guests received a glass of champagne and tray of light bites from flight attendants, then could use the in-seat technology to plug into the sound and recline their seats.

ANA also sponsored a 360-degree photo booth. Guests could post with pink props and toss confetti as a GoPro camera captured their movement in a full circular image.

For guests who didn't want to wait in line for the 360-degree photo booth experience, Design Foundry created a 3-D set of a swan on the Potomac River with a backdrop of the Thomas Jefferson Memorial surrounded by cherry blossom trees.

New York-based Glamsquad, an on-demand hair and makeup service, provided complimentary makeup services for guests to promote its new services in the Washington market.

A Tesla parked in the plaza of the Ronald Reagan Building had an Airstream trailer attached to showcase its towing capability. Event guests could then go inside the trailer to customize their own Tesla in a computer design program.

In addition to the 17 restaurant stations throughout the event space, catering included passed hors d'oeuvres like a seaweed salad topped with a wonton. There also were Asian food stations with spring rolls, four styles of dumplings, lo mein, and fried rice.

Sprinkles Cupcakes created fondant toppers with the festival's logo for mini cupcakes.

Pelonkey's costumed stilt walkers wandered through the main level of the party posing for pictures and selfies with guests.

Keeping sponsors happy is more than just displaying logos; partners expect organic brand integration at events.

Experts suggest planners track their event's hashtag to see how it is being used on social media, who is sharing it, and also whether users are creating unofficial hashtags when talking about the event.