Production & StrategyExperiential Marketing, Activations & SponsorshipsSPORT LUXURY EXPERIENCEJanuary 23, 2017Just 50 guests dined at one long table set right on the tennis court for Moët & Chandon's event during the BNP Paribas Open.Photo: Getty Images for Moët & ChandonGold accents added richness to the setup.Photo: Getty Images for Moët & ChandonUnusual golden flutes provided decor for an otherwise understated tabletop.Photo: Getty Images for Moët & ChandonNobu created dishes that paired with Moët champagnes.Photo: Getty Images for Moët & ChandonA logo gobo announced the name of the host, and about 1,000 candles flickered on chairs around the stadium in an effort to make it feel more intimate.Photo: Getty Images for Moët & ChandonLatest in Experiential Marketing, Activations & SponsorshipsExperiential Marketing, Activations & SponsorshipsDreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for BrandsExperiential Marketing, Activations & SponsorshipsCoachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand ActivationsExperiential Marketing, Activations & SponsorshipsPeak Pampering: How e.l.f. Created a Snowy Sanctuary for SkincareExperiential Marketing, Activations & SponsorshipsGet a Sneak ‘Peak’ at This Cool Pop-Up From Kiehl’sRelated StoriesExperiential Marketing, Activations & SponsorshipsExperience the New Orange!Experiential Marketing, Activations & SponsorshipsActivation IdeasExperiential Marketing, Activations & SponsorshipsMarketingExperiential Marketing, Activations & SponsorshipsWhy This Beauty Brand Threw a Beach Party in January