How Tropicana Brought Sunshine to Times Square in the Middle of Winter

The juice brand celebrated the beginning of its 70th year with a four-day interactive consumer pop-up focused on positivity.

Ian Zelaya

January 23, 2017

Tropicana recently brought a bit of sunshine to New York, encouraging people to bring out their best selves. The juice brand hosted its #YourBestYou activation in Times Square from January 14 to 17, bringing to life the brand's new platform—which is focused on positivity and optimism—as part of its relaunch for its 70th year. The activation offered consumers a variety of interactive experiences inspired by the brand relaunch.

The pop-up event, which was produced by MKTG, invited passersby to go inside of a domed tent that resembled an orange. Inside the tent, interactive experiences included video stations that allowed guests to create custom messages, picking out inspiring messages from an orange tree replica, and a green screen photo station that projected images with animated backgrounds on a Times Square billboard.

Here's a look at the different ways Tropicana engaged consumers during the four-day event.

The activation, which was produced by MKTG, featured a wooden orange tree replica. The tree was decorated with plastic oversize oranges, some of which offered guests straws that resembled those on the Tropicana juice bottle logo.

Photo: Courtesy of Tropicana

The #YourBestYou activation came to 46th Street and Eighth Avenue in a tent that resembled an orange. Brand ambassadors in orange winter jackets greeted passersby.

Photo: Courtesy of Tropicana

The straws featured inspirational messages with the activation's hashtag.

Photo: Courtesy of Tropicana

In the tent, guests were invited take have pictures taken in front of a green screen. The photo backdrop featured Tropicana animations and an inspiring word of choice. Photos were projected onto a Times Square billboard.

Photo: Courtesy of Tropicana