South by Southwest
This year's South by Southwest took place March 10 to 19 at various venues in Austin, Texas. At the Sony Wow Factory, the company spotlighted several of its projects, including many still in development with its Future Lab Program, to the public with its venue at Trinity Warehouse. It also demonstrated a virtual-reality music video through Playstation with the Chainsmokers. Guests could record their “wow experience” on a massive plywood wall.
Photo: Courtesy of Sony
