Integrating Sponsors

The festival stage featured the event's signature red arch. New stage elements for this edition included a giant replica of the Statue of Liberty's hand bearing her tourch, with an illuminated flame that featured a cubed design. The stage was designed by Atomic Design and Steve Cohen.

The stage also featured an illuminated cutout of the New York skyline that changed colors during speeches and performances from headliners, including Green Day.

A branded, illuminated arch welcomed festivalgoers to an area that held numerous onsite activations. 

As the global health partner of the festival, Johnson & Johnson spotlighted its commitment to fighting H.I.V. through its Make H.I.V. History initiative with its Donate a Photo booth and app. For every photo shared through the app, the company donates $1 to one of its nonprofit partners, chosen by the user from a rotating list of causes. At the festival, Johnson & Johnson highlighted two nonprofit partners in the H.I.V./AIDS space: the Black AIDS Institute and the Elizabeth Glaser Pediatric AIDS Foundation.

The photo booth, which was created by 3D Joe & Max, featured an illustration of the festival that was designed to provide a three-dimensional feel when shared on social media. Attendees were encouraged to hold signs that read #MakeHIVHistory.

Festival sponsor Citi broadcast the event live in virtual reality for the first time, and also hosted an onsite V.I.P. lounge where attendees could watch the performances. The lounge was designed by SoHo Experiential.

Muddling Memories provided cocktails called Cinnamons of Humanity, An Equality Elixir, and Passionate About Change. 

Care, a nonprofit dedicated to ending poverty, hosted a virtual-reality station that transported viewers to a village in Niger to learn about Fatchima, a grandmother whose life changes because of a village savings and loan association.

Cadillac, the official vehicle of Apple Music's Carpool Karaoke: The Series, brought a Cadillac Carpool Karaoke Booth that combined a sound studio with the Cadillac XT5 Crossover. The booth was created by Jack Morton Worldwide and OM Digital. 

With the help of a green screen, participants could record a social-media-shareable video of themselves singing along to popular songs. 

The lounge showcased vertical garden walls with wooden boxes that featured the Citi logo, the Global Citizen logo, and the phrase "For freedom, for justice, for all." Furniture was provided by Taylor Creative Inc. and plants were provided by Florescer NY. 

Media partner MSNBC gave away reusable water bottles, which attendees could refill at branded water bottle stations. Beame said the initiative "saved 54,345 single-use plastic bottles that many festivals still heavily rely on."

Heineken also opted for a more natural look at its bar, with its green bottles mixed into centerpiece-like arrangements with succulents and other greenery.

Held at Fontainebleau Miami Beach, the event included activities for guests including the "Wine Wall." For a $100 donation, guests could choose a numbered wine bottle on the wall that corresponded to a food- or wine-theme prize.

Roar Events produced a summertime event at Estancia La Jolla Hotel and Spa in Southern California. The dinner had a modern Mexican theme and featured an interactive margarita station. Guests chose the type and flavor of their tequila, as well as one of many specialty salts.