Stand out or stay unseen.

Stand out or stay unseen—showcase your excellence in the 12th Annual EEAs.

Photo Booths | Event Activations | Etc.

October 23, 2017

New York City Wine & Food Festival

New York City Wine & Food Festival

The 10th edition of NYCWFF took place October 12 to 15 at various venues throughout New York. Coca-Cola’s Grand Tasting Lounge included an interactive photo-sharing station that invited guests to take a photo and share it on Instagram and Twitter with the hashtag #ServeWithACoke. People who used the hashtag could then print out their photo at a Luster photo-printing station to stick on a mosaic, which eventually revealed the image of a burger and a Coke with New York in the background.

Photo: Dave Kotinsky/Getty Images for NYCWFF

New York City Wine & Food Festival

New York City Wine & Food Festival

American Airlines’s Grand Tasting lounge featured a paper airplane arch installation that connected to the company’s logo. The lounge was designed by Geometry Global.

Photo: Dave Kotinsky/Getty Images for NYCWFF

Austin City Limits

Austin City Limits

The 16th edition of Austin City Limits took place October 6 to 8 at Zilker Park. The vacation rental site HomeAway, which sponsored a stage at the festival, fashioned an upside-down house as a photo opportunity in which fans pretended to hang from the ceiling. Any attendee who booked a rental through the site had access to HomeAway's backstage lounge. It also gave away free backstage passes every day to random fans.

Photo: Nadia Chaudhury for BizBash

“Part of the AARP culture is to sponsor events and help bridge generations, just like what the Stones do as well,” said Jason Weinstein, AARP’s vice president of event strategy and service, about the partnership between the band and the organization.

Why AARP Might Be the Coolest Brand Activating Right Now

Each sleepwear garment includes a hangtag with a QR code that offers a behind-the-scenes look into Smith’s personal experience with the Galaxy Ring and how it inspired the pieces.

Glitz, Glam, and Goldfish?!: See the Brand Highlights From NYFW Spring/Summer 2025

See the Colorful Playground (and Giant Slide) That Google Play Brought to a Music Festival

During both Coachella and Stagecoach, guests partied at the Gallery Desert House.

Has This Media Brand Solved the Experiential Marketing Equation?

Experiential Marketing, Activations & Sponsorships

Why AARP Might Be the Coolest Brand Activating Right Now

The organization, which is synonymous with mature folks, sponsored The Rolling Stones’ latest tour and took a fun branded activation on the road.

“Part of the AARP culture is to sponsor events and help bridge generations, just like what the Stones do as well,” said Jason Weinstein, AARP’s vice president of event strategy and service, about the partnership between the band and the organization.

Experiential Marketing, Activations & Sponsorships

Glitz, Glam, and Goldfish?!: See the Brand Highlights From NYFW Spring/Summer 2025

Brands such as Samsung, L.L.Bean, and Olaplex engaged the fashion crowd with parties, pop-ups, and designer collabs.

Each sleepwear garment includes a hangtag with a QR code that offers a behind-the-scenes look into Smith’s personal experience with the Galaxy Ring and how it inspired the pieces.

Experiential Marketing, Activations & Sponsorships

See the Colorful Playground (and Giant Slide) That Google Play Brought to a Music Festival

Play Points members at Zedd in the Park were able to earn rewards, get exclusive merch, and score major stage views at the over-the-top experience.

Experiential Marketing, Activations & Sponsorships

Has This Media Brand Solved the Experiential Marketing Equation?

Gallery Media Group’s events franchise, Gallery House, aims to be the place for both top brands and creators during major cultural moments.

During both Coachella and Stagecoach, guests partied at the Gallery Desert House.

Experiential Marketing, Activations & Sponsorships

Trend Spotted: Brands Are Transforming Private Homes Into Ongoing Immersive Experiences

Whether it's running for a few days or a few seasons, here are some must-have moments for making brand takeovers in private estates both immersive and unforgettable.

3. Unique Settings for VIP Dinners

Experiential Marketing, Activations & Sponsorships

Want to Engage College Students? Give ‘Em Free Food—That’s What Uber Did

The brand’s “The One Shop” is designed to promote its new membership program aimed at the campus crowd.

The tour kicked off Aug. 21 at the University of Miami and will wrap up at the end of October at the University of Southern California.

Glitz, Glam, and Goldfish?!: See the Brand Highlights From NYFW Spring/Summer 2025

How Barstool Sports Took on the Great Outdoors with This Camp-Themed Activation

Why AARP Might Be the Coolest Brand Activating Right Now

See the Colorful Playground (and Giant Slide) That Google Play Brought to a Music Festival

8 Convention Centers with Art Gallery-Worthy Vibes

Bumble's Head of Experiential Shares 11 Rules for Creating Authentic Events

Experiential Marketing, Activations & Sponsorships

Take a Hike: Find Out Why BÉIS Is Camping Out at National Parks

To promote its new durable Utility Collection, the luggage brand decked out its RV with fun rustic elements and plenty of bag options.

Visitors are able to get creative at outdoor coloring stations.

Experiential Marketing, Activations & Sponsorships

34 Cool Event Ideas You May Have Missed From Stanley, Deloitte, Nat Geo, and More

Here’s a look at some steal-worthy ideas we spotted in August 2024.

DLUXE Photobooths captured portraits, while a Nostalgic Memoirs audio booth (pictured) and Founder's Original beer pong added interactive elements to the evening. Guests also received soothing massages courtesy of Bodied Beauty.

Experiential Marketing, Activations & Sponsorships

Live Más... Like a Senior: See Inside Taco Bell’s Quirky Early Retirement Community

The fast-food brand embraced the slow living movement with its latest activation.

The footprint featured a kitschy vibe with Palm Springs-inspired, midcentury-style signage.

Experiential Marketing, Activations & Sponsorships

Bonjour! See Inside Maison Lillet’s 'Emily in Paris' Pop-Up Experience

The aperitif brand brought Parisian chic to NYC with the Netflix series-inspired "Café de Lillet.”

Lillet transformed West Village eatery Boucherie into a charming bistro like those seen on the show.

Experiential Marketing, Activations & Sponsorships

IKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s Sleep

The brand’s clever pop-up features immersive rooms showcasing how the right mix of comfort, light, air, and more can transform your sleep—and how IKEA products can help.

Studies show that people sleep best at about 65 degrees, so IKEA brought that temperature component to life in an icy room—complete with icebergs made from hanging comforters—where guests can immediately feel a chill when they walk in. The space showcases IKEA's new cooling mattress and other cooling products.

Experiential Marketing, Activations & Sponsorships

Inside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage Brand

The actress partnered with a floral designer to promote Betty Buzz and her new summer blockbuster, It Ends With Us.

The Betty Blooms pop-up overtook Chelsea’s Starbright Floral Studio on Aug. 7 and will be open through Aug. 20. Designed to promote Blake Lively’s summer blockbuster, It Ends With Us, the pop-up also promotes Lively’s sparkling beverage brands: Betty Buzz and Betty Booze.

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