The 10th edition of NYCWFF took place October 12 to 15 at various venues throughout New York. Coca-Cola’s Grand Tasting Lounge included an interactive photo-sharing station that invited guests to take a photo and share it on Instagram and Twitter with the hashtag #ServeWithACoke. People who used the hashtag could then print out their photo at a Luster photo-printing station to stick on a mosaic, which eventually revealed the image of a burger and a Coke with New York in the background.Â
American Airlines’s Grand Tasting lounge featured a paper airplane arch installation that connected to the company’s logo. The lounge was designed by Geometry Global.Â
The 16th edition of Austin City Limits took place October 6 to 8 at Zilker Park. The vacation rental site HomeAway, which sponsored a stage at the festival, fashioned an upside-down house as a photo opportunity in which fans pretended to hang from the ceiling. Any attendee who booked a rental through the site had access to HomeAway's backstage lounge. It also gave away free backstage passes every day to random fans.Â
