
Propel provided attendees with the gear they needed to do the workouts, including Propel-branded towels and bands.
Photo: Courtesy of Propel

Working with MKG, Chef’s Cut Real Jerky transformed a Los Angeles gas station into a steakhouse-inspired “Gastro Station.” Actress Olivia Munn served as “jerky sommelier,” helping guests pair jerky with cocktails.
Photo: Marissa Joy Kaplan

Betsey Johnson didn't look far for inspiration for her perfume's launch in 2006, bringing 55 beauty editors and fragrance execs to her Greenwich Village apartment for a party. Johnson's own family photos and bric-a-brac gave the affair a personal touch, while balloons, streamers, and rose petals played up the designer's fun-loving personality.
Photo: Daniel D’Errico/Courtesy of Alison Brod Public Relations