Activations

August 7, 2018
The second room features a fog machine that emits pink bubbles, which burst into mist when popped.
The second room features a fog machine that emits pink bubbles, which burst into mist when popped.
Photo: Taylor McIntyre/BizBash
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G-Smatt America's G-Glass combines commercial-grade glass with micro-LED lighting and media content. While originally developed for buildings and public spaces, the company has also begun offering the glass for events, both as a branding option and for an interactive activity. Glass can be customized with sponsor logos, advertisements, communication, or graphic art; it can also change shapes depending on attendees moves, creating a fun activity and photo op. Click here to see the glass in action.
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Quiet Events—which provides wireless headphone rentals for silent discos and has offices in Los Angeles, New York, San Francisco, Austin, London, Ottawa, and Tokyo—offered a meeting-friendly idea during the trade show's morning education sessions. Because four workshops were happening simultaneously, with only draping separating them, the headphones were used to ensure audiences could hear the sessions. Speakers spoke into a microphone, which fed directly into the headphones that had been provided for each attendee. The headphones can be customized with company logos, and they work as far away as 1,500 feet from the speaker and have a 12-hour battery life.
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Activations
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The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
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See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
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See How Keebler (And Its Elves) Created Some Experiential Marketing Magic
The brand brought its Hollow Tree to life with creative pop-up experiences in three major cities.
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Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
The streaming service tapped longtime agency partner Invisible North to transform a blank-canvas venue in New York into Mooney’s Bookstore—creepy cage and all.
The YOU event took place April 22 and 23 in a completely transformed, 5,000-square-foot space located at 489 Broome St., just ahead of the release of season five, the final season of the beloved show.
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