Pop Up

January 8, 2019

Kohl’s Give Joy Shop presented by PopSugar

Kohl’s and PopSugar held a holiday pop-up shop in the Oculus at Westfield World Trade Center in New York December 6 and 7. BMF Media Group produced the event, which invited passersby to order Kohl’s products onsite. An entrance arch displaying products welcomed guests.

Photo: Courtesy of Kohl's

Target’s Holiday Family Fun Nights

To celebrate the holidays, Target hosted family fun nights at New York’s South Street Seaport December 12 and 13. The outdoor event featured a giant boombox DJ booth, which played holiday songs.

Photo: Courtesy of Target

Clicquot Chalet at Mr. Purple

New York rooftop venue Mr. Purple at Hotel Indigo has turned into an après-ski lodge, which will be open through February. The space, which was designed in house, includes a giant snow globe with Veuve Clicquot-branded ski lodge decor and a champagne bar.

Photo: Katrine Moite

Gingerbread House at JW Marriott Desert Springs Resort & Spa

Executive pastry chef Dominique Valenzuela and her team at JW Marriott Desert Springs Resort & Spa created a colorful 14-foot gingerbread house, with building blocks as a theme that nods to the property’s current renovations. The structure was made with 200 pounds of sugar, 400 pounds of icing, and 800 multicolored cookie bricks. The house is decorated with 1,400 lollipops, 100 pounds of hard candies, and more than 1,000 gumdrops.

Photo: Courtesy of JW Marriott

Santa’s Tavern at JW Marriott L.A. Live

The pastry team at JW Marriott L.A. Live created a life-size gingerbread bar comprised of 1,300 pounds of spiced cookie dough and sugar. The bar serves a rotating array of holiday refreshments.

Photo: Ryan Forbes/AVABLU

Members could win '90s-theme prizes from a branded vending machine, but in lieu of quarters, the machine took payments in the form of posts about the event on social media. "The mix of unadulterated '90s faves with modern twists to old favorites worked together to engage WeWork members on site and carry our message to a larger audience through social conversation," said Arnold.

Photo: Donald Bowers

South Korean skincare and cosmetics brand Mamonde created a room filled with oversize pink flowers.

Photo: Jason van Ostrander

A glamorous space includes a bathtub filled with sparkly confetti and a shower that uses hanging crystals instead of water.

Photo: Jason van Ostrander

Installations include a giant gum ball machine surrounded by oversize beach balls.

Photo: Vikram Valluri/BFA.com

Tribute Portfolio’s “Add Your Own Color” featured a life-size coloring book, inspired by the brand’s colorful aesthetic. The content of the coloring book design offered illustrations and names of Tribute destinations.

Photo: Courtesy of Marriott

BMF Media Group designed 25 activations that each were reflective of a specific Marriott hotel brand. For the Aloft Hotels “Listen Up” section, the design reflected the brand’s passion for music and technology innovation. A structure with four cube-shape directional speakers was built to allow guests to place their heads inside and listen to artists from brand’s “Live at Aloft Hotels” concert series.

Photo: Courtesy of Marriott

Moxy, which is known for having a fun, millennial-focused aesthetic, showcased a “Play On” area that featured a ball pit hanging from a truss cube. Guests were invited to jump in and search for prizes in the hot pink plastic balls. The station also had a bar that served cocktails in Capri Sun-inspired pouches.

Photo: Courtesy of Marriott

Courtyard’s “Classics with a Twist” was inspired by the game Twister, featuring a structure that resembled an oversize game board on the floor that extended to the walls. The dots on the game board represented Courtyard’s brand positioning, food and beverage concepts, partnerships, and the breadth of the brand’s portfolio. Attendees were encouraged by brand representatives to participate in a game of Twister as a photo op.

Photo: Courtesy of Marriott

Element’s “Balancing Act” featured a living wall of moss and greenery with letters spelling out the eco-conscious brand’s tagline. The floor mimicked a natural bike path with wood chips and grass. Three green bicycles were mounted in front of the greenery as a photo op for attendees.

Photo: Courtesy of Marriott

As the brand positioning of Autograph Collection is that every property has “its own unique story,” BMF created a library-inspired installation with a massive book staged in the center of the space. The book highlighted Autograph properties and brand pillars.

Photo: Courtesy of Marriott

While many stations incorporated color, Delta Hotels “Clean/Chaos” featured a white bedroom set staged in front of a string art installation. The string material spelled out the brand’s name and tagline: “Delta Hotels. Simple Made Perfect.”

Photo: Courtesy of Marriott

Le Meridien’s “Swings of Glamour” featured a chic travel-theme swing set photo op, designed to remind guests about the meaning of savoring a travel experience. The activation was inspired by the “France is in the Air” campaign from Air France—the founder of the hotel brand.

Photo: Courtesy of Marriott

The Renaissance Hotels “Navigators Hot(e)line” was designed to highlight the local and personalized service offered by the brand’s Navigators—hotel employees that give guests tips on finding local experiences. Five rotary phones were placed on plinths in front of a black wall showcasing quotes related to destinations including Dubai, New York, and Beijing. Guests who picked up the phones heard pre-recorded audio from Navigators offering tips for that particular destination.

Photo: Courtesy of Marriott

The wall was gradually scratched off to reveal new Sheraton brand messaging, which offered terms such as “community,” “modern,” and “global exchange”—nodding to the guests’s team effort.

Photo: Courtesy of Marriott

Inside the SpringHill Suites cube, guests could walk around and “stargaze.” A 360-degree fiber optic installation provided the starry night effect.

Photo: Courtesy of Marriott

The Luxury Collection offered guests three “portals” designed to virtually transport them around the world. Guests were greeted by a “concierge” who directed them to the closed doors. When guests looked through the door peep holes, they saw digital vignettes of locations in Peru, Thailand, and off the coast of the western U.S.

Photo: Courtesy of Marriott

‘Perks of Being a Wallflower’ Premiere Party

For the premiere of the Perks of Being a Wallflower on September 8, the Mint Agency drew inspiration from sponsor VitaminWater, filling the Richmond/Edition Gallery with colorful lighting and a VitaminWater Lite Brite installation and DJ booth.

Photo: Jerod Harris/Getty Images For Vitaminwater