'Deadbeat's Holographic Ghosts
Hulu premiered Deadbeat, an original TV series, at SXSW this year and, to further promote the show, allowed attendees to interact with holographic ghosts. The activation was designed by NVE: The Experience Agency, using the same technology as Coachella’s Tupac hologram.
Photo: Brian Birzer
DirecTV Super Saturday Night
Guests channeled their inner rock star by posing for photos on lead vocalist Dave Grohl’s guitar throne, which displayed the Foo Fighters logo.
Photo: Jason Kempin/Getty Images for DirecTV
House of BET
BET took over Atlanta’s North Event Center with an immersive experience that offered a variety of programming and sneak peeks of upcoming shows. The experience, which was produced and designed by Team Epiphany, included an installation inspired by American Soul, a new series that tells the story of Don Cornelius’ dance show Soul Train. The area featured a 1970s-theme dance floor and a giant disco ball.
Photo: Freedom Film LLC
House of BET
Another exhibit turned a popular lyric from Drake’s song “In My Feelings,” which spawned a viral video challenge, into a game show. Guests were invited to answer the question, “Does Keke love you?” by picking a ping-pong ball that displayed emojis and other reactions.
Photo: Freedom Film LLC
Shaq’s Funhouse
Guests could dine at a pop-up Waffle House that served custom menu items nodding to the event’s host.
Photo: Medium Rare/Grey Goose Vodka
Planet Pepsi
Halftime show performer Travis Scott first headlined Pepsi’s pre-game concert on Friday at the Georgia Freight Depot. The outside of the venue featured projection mapping of the Pepsi globe. The soft drink brand partnered with iHeartMedia’s brand integration group and innovation division to produce the event.
Photo: Theo Wargo/Getty Images for Pepsi
Photo booths, like the one used at the February Billboard relaunch party in New York, that encourage guests to share moments from an event to social networks can help boost R.O.I.
Photo: Courtesy of Track Marketing Group
