Agencies

The seventh edition of the conference took over Montréal's Arsenal venue May 23 to 25. An outdoor space, known as the C2 Village, included a tiki bar in a casual atmosphere that encouraged guests to mingle. C2 sponsors had their own lounges in numbered shipping containers. Guests could also mingle on the C2 Melbourne dock, a nod to the conference's expansion to Australia. Presentations were held in the Cirque du Soleil 360 Big Top pop-up circus tent, which debuted last year.

The 1,400-seat tent was designed so that no spectator sat more than 13 rows from the circular stage. Presentations from speakers, including former Army intelligence analyst and whistleblower Chelsea Manning, were enhanced with 360-degree surround video projections and sound.

The C2 Village housed numerous local food trucks that offered some of Montréal's trendiest eats. As the entire conference was cashless, attendees could buy food with a credit card or with their Klik smart badges.

Outside of the event entrance, guests could test drive BMW 530e cars, which featured C2 branding. BMW and Mini were the conference's official sustainable mobility partners.

The event took on a literal meaning with the theme "Transformative Collisions": As soon as attendees walked into the Arsenal, they could be thrown off balance by walking over a rotating platform.

Guests could schedule meetings and lunches in "cabins," transparent cylinders that blocked out much of the general noise in an area near the entrance. The venue also featured a rotating carousel bar that served drinks and food.

Each year the conference introduces new lab experiences. This year, one of the most eye-catching experiences was the Primal lab, which invited attendees to wear festive, Dr. Seuss-style augmented-reality helmets to see a colorful house interior come to life as a surreal jungle. Legrand said the goal of this lab was to make people reconnect with their senses. "With this element, people have their eyes, ears, smell, taste, and touch stimulated," she said. "That triggers the conversation for them of how they can bring the five senses back into the workplace."

The colorful experience also served as a social media-friendly photo op for attendees.

At a lab called Cookie, groups brainstormed ideas to make and market their own cookies in a pop-up kitchen. The cookies were displayed in jars in a circular wall showcase outside of the kitchen for other attendees to try. After trying a cookie, guests were encouraged to write a dream or idea on a Post-it, which would be used as inspiration for new cookie ideas throughout the conference.

The Transparent lab was held in a mirrored room, where a moderator led a conversation about diversity and bias in the workplace.

Other interactive stations included art installations that were chosen to fit the event theme. At the Migration installation—a traveling clay sculpture from artist Mat Chivers—an artificial intelligence machine designed by Element AI digitally scanned more than 2,000 handprints, which will travel to Concordia University to be kiln fired this summer. The digital scans will be used as training data, resulting in a single file output—the first of its kind created by an A.I. machine—that will be cut into a block of impactite (impact glass) using robot milling technology.

In the Aquarium space, attendees could wear headphones and watch the interviews that took place in the glass cube studio.

Conversation Market Nespresso, an industrial space sponsored by the coffee brand, held daily collaborative sessions. Participants were separated into groups and were invited to discuss topics on a screen that corresponded to the color of the circle where they stood. Topics included the future of urban design, digital privacy and security, and how to reduce one's ecological footprint.

Attendees could schedule "brain dates," one-on-one conversations on topics both sides wanted to discuss. They could schedule the conversations before the conference started using the event's Klik platform, or on site with the help of a concierge. The area featured a rainbow cloud-style backdrop. "Brain dates" were created by E180.

Attendees looking to take a break from the conference chaos could relax in a restored vintage Airstream in a "Breathing Space" relaxation area. The trailer was provided by Art de la détente (Art of Relaxation), a company that specializes in personalized relaxation areas.

Attendees unable to reserve a spot in the 360 Big Top tent could watch the same presentation in the Agora Stingray forum, a seating area in the warehouse. The area also hosted a press conference, where C2 International announced a new partnership with the Melbourne Convention and Exhibition Centre. The new partnership grants the venue exclusive access to C2 International’s experiential design platform and signature labs.

At an outdoor station, guests could create their own notebooks with materials provided by Montréal-based stationery store Baltic Club.