"The LED Halo screen at Charity: Water's fund-raiser in San Francisco was unlike anything I've ever seen. It was custom-fabricated for the event to immerse 522 dinner guests into the daily life of residents of Ethiopia who need clean water. The 'halo' consisted of 40,000 pounds of LED wall, truss, lighting, audio equipment, and cables. The LED wall was provided by Global Trend Productions; working with Trademark Event Production, they designed a way to hang this circular wall using the frames of the LED tiles. The second, third, fourth, and fifth layers of LED tile were hung from custom-machined L-brackets to lighten the load. Elle Chan from Trademark said that they couldn't have built such a big wall without the custom fabrication. Throughout the event, the Halo displayed a 360-degree view of the daily walk that one resident of Ethiopia takes to procure water, plus live totalizers of the amount raised at the gala. (The totalizer was powered through an app custom-made for the event by All of It Now.)" —Robyn Hagan Cain, San Francisco contributing editor