When record label and online shop Rhino Entertainment created its holiday pop-up retail store, organizers went with a look that was equal parts holiday cheer and subversive kitsch. Rhino's Maria McKenna and Kathy Rivkin oversaw the construction of the pop-up, which was conceptualized and set up in the span of a month in a space at 8032 West 3rd Street.
The exterior of the space features a rhino head wearing a holiday wreath above the entrance, and a skeleton topped with a wreath of red roses stands in a front window display. Inside, a faux fireplace and chandeliers constructed from antlers and greenery create a homey environment with a ski lodge feel. Dark wooden tables and standing shelf units with cubbies display limited-edition box sets, silk-screen posters, fine art photographs, and other merchandise. Among the in-store events are a visit by Elektra founder Jac Holzman on December 18 and a performance by Sweethearts of the Rodeo on December 19.“We knew it was a great opportunity to pay homage to our heritage and do it for a moment in time. It’s who we are—a celebration of it in a physical context,” said Kevin Gore, executive vice president and general manager of Rhino Entertainment. Gore said the brand would consider bringing the promotion back next year, or possibly moving it to another city.
The promotion opened to the public on Saturday, December 1, and will be on display through Monday, December 31.
The exterior of the space features a rhino head wearing a holiday wreath above the entrance, and a skeleton topped with a wreath of red roses stands in a front window display. Inside, a faux fireplace and chandeliers constructed from antlers and greenery create a homey environment with a ski lodge feel. Dark wooden tables and standing shelf units with cubbies display limited-edition box sets, silk-screen posters, fine art photographs, and other merchandise. Among the in-store events are a visit by Elektra founder Jac Holzman on December 18 and a performance by Sweethearts of the Rodeo on December 19.“We knew it was a great opportunity to pay homage to our heritage and do it for a moment in time. It’s who we are—a celebration of it in a physical context,” said Kevin Gore, executive vice president and general manager of Rhino Entertainment. Gore said the brand would consider bringing the promotion back next year, or possibly moving it to another city.
The promotion opened to the public on Saturday, December 1, and will be on display through Monday, December 31.
Rhino's holiday pop-up shop
Photo: Courtesy of Rhino Entertainment
Rhino's pop-up will occupy a West 3rd Street space until the end of December.
Photo: Courtesy of Rhino Entertainment
Appropriately, a DJ spun records for shopgoers.
Photo: Courtesy of Rhino Entertainment
A version of Uncle Sam's hat hangs overhead.
Photo: Courtesy of Rhino Entertainment
Rhino's customers can browse the goods at the pop-up this month.
Photo: Courtesy of Rhino Entertainment
A rose-covered skeleton stands in a front window display.
Photo: Courtesy of Rhino Entertainment
Silk-screen posters and fine art photographs are on exhibit.
Photo: Courtesy of Rhino Entertainment
A faux fireplace lends a cozy feel.
Photo: Courtesy of Rhino Entertainment
