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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Health Conscious

As a supplement to its summit, GE Healthcare brought together 46 corporate sponsors for its informative and tech-heavy trade show.

Danielle O'Steen
August 20, 2008

The GE Healthcare User Summit, which opened on Monday and closes tomorrow, is bringing some 3,000 GE customers, employees, and partners to the Walter E. Washington Convention Center for education sessions, lectures, and hands-on demos of GE equipment. The convention also includes a pavilion featuring the 46 participating medically-involved corporate sponsors. Here's a sampling of the booths, from GE's own massive computer-filled display to the oxygen bar from healthcare management company MedSynergies.
 

The GE Healthcare display at the summit's sponsor pavilion
The GE Healthcare display at the summit's sponsor pavilion
Photo: BizBash
GE Healthcare set up an entrance to the sponsor pavilion for the summit's 3,000 attendees.
GE Healthcare set up an entrance to the sponsor pavilion for the summit's 3,000 attendees.
Photo: BizBash
A lounge space offered computer stations and plush white couches.
A lounge space offered computer stations and plush white couches.
Photo: BizBash
At the pavilion some 46 sponsors, including HP, set up their healthcare products and company information.
At the pavilion some 46 sponsors, including HP, set up their healthcare products and company information.
Photo: BizBash
The largest at the pavilion, GE's white-carpeted display included computer stations and information on the company's healthcare equipment.
The largest at the pavilion, GE's white-carpeted display included computer stations and information on the company's healthcare equipment.
Photo: BizBash
GE's booth raised its corporate logo above all other displays.
GE's booth raised its corporate logo above all other displays.
Photo: BizBash
GE also offered a plant-filled lounge adjacent to its booth.
GE also offered a plant-filled lounge adjacent to its booth.
Photo: BizBash
As a break for curious attendees, healthcare management company MedSynergies featured a flavored oxygen bar at its booth, offering a gardenia scent to boost memory and cinnamon to increase alertness.
As a break for curious attendees, healthcare management company MedSynergies featured a flavored oxygen bar at its booth, offering a gardenia scent to boost memory and cinnamon to increase alertness.
Photo: BizBash
The center of Ingenix's booth included an enclosed circular meeting room for private discussions on the company's clinical management options.
The center of Ingenix's booth included an enclosed circular meeting room for private discussions on the company's clinical management options.
Photo: BizBash
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