Last week, Nike kicked off its pop-up venue, Nike Sportswear at the Montalbán, with the West Coast launch of the Air Force 1 Air Questo. The three-month pop-up retail installation at the historic Montalbán theater in Hollywood (the oldest functioning theater in town) runs thrugh October 31.
Nike Sportswear at the Montalbán will host film screenings every Tuesday night, starting with this week's L.A. premiere of Beautiful Losers, a documentary about the D.I.Y. cultural movement. Other screenings include Adam Yauch’s Gunnin’ For That #1 Spot and a showing of the documentary Tokyo Olympiad.
Film programming will be connected to workshops held upstairs at the theater. Beautiful Losers curator and director Aaron Rose will host a series of community and youth-oriented creative workshops on topics like photography and filmmaking, working with public-school art programs and youth-mentoring programs. Other workshop hosts include Ed Templeton, Geoff McFetridge, Shepard Fairey, Mike Mills, and Money Mark. The work created will form an evolving exhibition, which will be on view and open to the public.
