Bon Appétit's culinary pop-up is back. The two-week supper club and café opened today and will run through Friday, October 31. Taking over the same location as it did last year—the Midtown site that once housed the Hard Rock Café—the marketing ploy from the Condé Nast magazine will be open to the public during the day and play host to private events at night.
This time around, the planning team, led by Bon Appétit executive director of creative services Terri Smith, enlisted the help of production and design firm Relevent to create a completely different look for the space. Hudson Yards Catering was brought in to coordinate the food preparation and provide staffing. Designed to feel like a retreat away from the hustle and bustle of Midtown, the interior design features organic and earthy elements like tree branches.
The public programming once again includes a roster of local and out-of-town chefs, who will be signing books and hosting cooking demonstrations. New to the pop-up are Chicago's Charlie Trotter, Benjamin Ford of Ford's Filling Station in Los Angeles, and Tyler Florence, as well as sponsors Maybelline New York, Hewlett Packard, and broth brand Swanson.
