These days event strategists are facing an evolving set of expectations, from tighter budgets to an increased respect for the power of face-to-face gatherings. To gauge the ramifications of the changes, we surveyed a group of BizBash readers—including in-house and independent planners—about how they're working through these challenging times. Here's a look at their responses.
Methodology: The survey of BizBash subscribers was conducted online in conjunction with Finch Brands, from March 15 to March 26, 2010. Of the 843 respondents who completed the survey, 48.9 percent were in-house event/meeting planners, 28.1 percent were event/meeting planners at independent firms, and 23 percent were event vendors.