Photo: Courtesy of Moncler Grenoble
During New York Fashion Week, Brussels-based Villa Eugenie created a flash-mob-style show for Moncler Grenoble at Grand Central Terminal, where dancers performed in the label’s clothes.
Photo: Courtesy of Moncler Grenoble
In February, Erisoff Vodka worked with Harrison & Shriftman to stage a flash-mob-style stunt based around its wolf logo. Costumed dancers performed in New York’s meatpacking district to Duran Duran’s “Hungry Like the Wolf” and “She Wolf” by Shakira.
Photo: Kent Miller
To promote spring-break shopping, Macy’s held pop-up events at Chicago-area universities, where students posed with beach-themed props against sunny backdrops, drank virgin daiquiris, and listened to live music.
Photo: Courtesy of Macy's
During South by Southwest, festival sponsor AOL hosted three pop-up concerts at different locations throughout Austin, Texas. The company announced each show just 12 to 24 hours in advance on Twitter and its SXSW Web site.
Photo: Brian Virgo
