BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

9 Ideas From Back-to-School Promotions

Here's a look at how Sears, Best Buy, and Teen Vogue got on consumers' radars for fall.

Jenny Berg
August 20, 2013

With back-to-school shopping at the top of consumers' minds, brands are vying to showcase their new fall goods. Here's a look at how Sears, Teen Vogue, and Best Buy used events to catch shoppers' attention.

Sears's Jean Scene Experience
Sears's Jean Scene Experience

Members of Sears's "Shop Your Way" rewards program had the chance to win a $10 gift card to Wafels and Dinges. The food truck was on site to dole out Belgian treats.

Photo: Michael Stewart
'Teen Vogue' Back-to-School Saturday
'Teen Vogue' Back-to-School Saturday

Teen Vogue hosted Back-to-School Saturday, a nationwide shopping initiative, on August 10. On August 9, a kickoff event (pictured) took place at the Grove in Los Angeles. Approximately 12,000 guests made it out to the event, which was produced by Caravents included a fashion show hosted by actress Bella Thorne.

Photo: Michael Buckner/Getty Images for Teen Vogue
'Teen Vogue' Back-to-School Saturday
'Teen Vogue' Back-to-School Saturday

The fashion-centric event offered multiple styling stations from sponsor Maybelline. Manicurists painted guest nails in colors that are trending for fall; they also handed out coupons for discounted products.

Photo: Michael Buckner/Getty Images for Teen Vogue
'Teen Vogue' Back-to-School Saturday
'Teen Vogue' Back-to-School Saturday

At another station, makeup artists touched up guests' faces and gave them customized face charts with recommended products.

Photo: Michael Buckner/Getty Images for Teen Vogue
Best Buy and Major League Soccer's Windows Store Event
Best Buy and Major League Soccer's Windows Store Event

To celebrate the opening of the Windows Store at Best Buy in West Los Angeles, Major League Soccer teamed up with the retailer to host a sporty activation on August 7. Produced and designed by Shiraz Events, the activation had a back-to-school tie-in that encouraged consumers to use technology to learn health and fitness tips for the coming school year.

Photo: Courtesy of Shiraz Events
Best Buy and Major League Soccer's Windows Store Event
Best Buy and Major League Soccer's Windows Store Event

Activations outside the store were intended to drive consumers inside. Elements included a full-size soccer field built over the parking lot. Throughout the day, guests took to the temporary field to participate in soccer drills. Major League Soccer stars Clint Mathis and Mauricio Cienfuegos were also on hand for meet and greets.

Photo: Getty Images
Best Buy and Major League Soccer's Windows Store Event
Best Buy and Major League Soccer's Windows Store Event

Shiraz also designed a custom tent, where an "App Bar" let consumers test out health and fitness apps on new Windows devices. Hanging above the bar were three four-foot weather balloons painted to look like soccer balls.

Photo: Courtesy of Shiraz Events
Sears's Jean Scene Experience
Sears's Jean Scene Experience

On August 12, Sears showcased its back-to-school denim selection at the Jean Scene Experience in New York's Central Park. The event included a dance performance led by Dancing With the Stars' Derek Hough.

Photo: Michael Stewart
Sears's Jean Scene Experience
Sears's Jean Scene Experience

Since Sears has 1,000 styles of jeans, the event's decor included a giant mock-up of the number 1,000, made out of shelves filled with jeans.

Photo: Michael Stewart
Latest in Experiential Marketing, Activations & Sponsorships
2025 Industry Innovators Article Image Brands
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
LinkedIn's Rooftop & Studio
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Visitors embark on a rescue mission with a team of fellow Minecrafters.
Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Related Stories
This fall, students at the University of Central Florida could visit the Lily of France bra lounge on campus.
Strategy
Back to School: How Brands Targeted Students on College Campuses
912cee20 454a 4616 83d2 2305737b6ffb Copy 2
Event/Meeting Planning & Marketing/PR
Shiraz Creative
Mbde Mosaictile 0179
Experiential Marketing, Activations & Sponsorships
Branded Party Ideas
Target's 'Dish You Were Here' booth offered up recipe cards featuring dishes from around the world and food products from the company's Archer Farms collection. Staffers at the sponsored booth also served guests globally inspired snacks such as Mexican spiced brownies.
Experiential Marketing, Activations & Sponsorships
Pop Up Market Idea
More in Experiential Marketing, Activations & Sponsorships
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
2025 Industry Innovators Article Image Brands
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
LinkedIn's Rooftop & Studio
Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Here’s a look at some steal-worthy ideas we spotted in June 2025.
The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Most Popular
Brands & Event Pros
Industry Innovators 2025: Sephora
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Innovators
Industry Innovators 2025: Netflix
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
Experiential Marketing, Activations & Sponsorships
Summer Lovin': See How These Brands Celebrated Romance
From prebiotic soda to laundry appliances, brands are cashing in on the feel-good vibes of coupledom.
Them x Destination DC's WorldPride DC Kick Off Event
Experiential Marketing, Activations & Sponsorships
Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up
Facing political pressure, some companies are cutting back on public and financial support for LGBTQIA+ events, while others remain strong.
Washington, D.C., is hosting this year’s WorldPride celebration.
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From TOMS Shoes, Mattel, Barstool Sports, and More
Here’s a look at some steal-worthy ideas we spotted in May 2025.
Max's 'Mothers of Max' Art Installation
Brands & Event Pros
Industry Innovators 2025: 11 Experiential Experts Reinventing How We Experience Brands
Meet the boundary-pushers, rule-breakers, and big thinkers shaping the future of experiential marketing.
2025 Industry Innovators Article Image Experiential2 B
Experiential Marketing, Activations & Sponsorships
See How Keebler (And Its Elves) Created Some Experiential Marketing Magic
The brand brought its Hollow Tree to life with creative pop-up experiences in three major cities.
Keebler brought its iconic Hollow Tree to life through pop-up experiences in New York, Chicago, and Cincinnati.
Page 1 of 135
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.