Virtual reality is the new buzz in event marketing. It has been featured everywhere from SxSW to the NCAA Final Four and has been associated with brands such as Wells Fargo and Toyota. So how can event professionals tap into this new technology in a way that is genuine and elicits an authentic connection with users? How can the industry get beyond the hype and ensure that VR experiences translate into real consumer engagement?
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Transport the User to a Different Space or Time

Humans have always been fascinated with places and spaces they can't go or haven't been. Use VR to take users beyond the known, beyond the here and now, and let them explore the places and spaces that inspire and represent your brand. -
Change Perspective with Live Streaming

Get your attendees and users into V.I.P. locations or give them an alternate view through live, 360-degree, 3-D streaming. 360-degree cameras can be placed courtside, onstage, and in the center of exclusive spots. Streaming these views to VR headsets gives more people an opportunity to sit front and center. -
Get Physical

Memory and recall are best done when all five senses are involved. With the addition of some new technology and creative thinking, you can not only further immerse your users into an experience but increase their level of recall once they move on. Easy additions are noise-canceling headphones and configuring the user as they would be in the VR simulator. Take it a step further with products such as the WizDish locomotion platform, which allows users to physically walk through an environment, or Leap Motion controller to allow users to interact with the environment with nothing but their hands. -
Bring it Home

Through inexpensive headsets from Google Cardboard, users' own mobile devices, and a custom-built app, you can inexpensively send visitors home with fully branded VR headsets. Hook them to the experience on site with some of the above ideas and continue to feed 3-D content to your app to maintain the connection with users after they've left. -
Share It

VR is a ton of fun for the user, but how are you expanding your reach? Through the Ohsome Capture System, VR users can get video of themselves and their first-person perspective directly via email or SMS to share online immediately. 
Interested in bringing VR to your next event or learning more about the capabilities of the technology, visit ohsomeinteractive.com to explore the possibilities.

Photo Courtesy of Ohsome Interactive