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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

10 Best Ideas of the Week: a Traffic Cone Chandelier, Skittles' Wedding Chapel, a Roller Coaster Cake

Here's a look at 10 steal-worthy ideas we spotted this week.

Ian Zelaya
July 12, 2019

This week's roundup includes a traffic cone chandelier at the Museum of Contemporary Art Chicago's ArtEdge Gala; Skittles' wedding chapel that hosted four L.G.B.T.Q. weddings in Toronto; a roller coaster cake at an over-the-top kids birthday party in Santa Monica; and St-Germain's floating elderflower meadow in Brooklyn.

H&M Pride Party
H&M Pride Party
H&M took over Brooklyn’s House of Yes for its Pride event in June, which launched the retail brand’s Stay True Stay You campaign. MKG produced and designed the colorful event, which featured an installation inspired by a New York bodega flower shop, with buckets of flowers in colors of the rainbow. See more: Pride 2019: 28 Thoughtful and Colorful Ways Brands Supported the L.G.B.T.Q. Community
Photo: Neil Rasmus/BFA.com
Skittles Hall of Rainbows
Skittles Hall of Rainbows
Coinciding with Pride Toronto in June, Skittles Canada hosted a pop-up that served as a wedding venue for four L.G.B.T.Q. couples. The interior featured a wedding chapel-inspired environment, incorporating a rainbow aisle and Skittles into the furniture and decor. The event was produced by Eventsing in partnership with Edelman. See more: Pride 2019: 28 Thoughtful and Colorful Ways Brands Supported the L.G.B.T.Q. Community
Photo: Shan Qiao Photography
Tinder Pride Slide
Tinder Pride Slide
Tinder, with NA Collective and KM Productions, built a rainbow slide in New York’s Flatiron Plaza that was open to the public on June 24. For each slide down, the dating app donated $10 to the Human Rights Campaign, supporting efforts to pass the Equality Act. See more: Pride 2019: 28 Thoughtful and Colorful Ways Brands Supported the L.G.B.T.Q. Community
Photo: Diane Bondareff/AP Images for Tinder
Museum of Contemporary Art Chicago's ArtEdge Gala
Museum of Contemporary Art Chicago's ArtEdge Gala
The Museum of Contemporary Art Chicago’s annual ArtEdge gala took place June 8, celebrating the exhibition “Virgil Abloh: Figures of Speech.” A freight elevator, decked out with grand chandeliers strewn with traffic cones, took guests to pre-dinner cocktails. HMR Designs handled design and decor for the event. See more: How This Art Gala Turned an Underground Parking Garage Into a Glamorous Dinner Space
Photo: Jeremy Lawson
Museum of Contemporary Art Chicago's ArtEdge Gala
Museum of Contemporary Art Chicago's ArtEdge Gala
As guests arrived through the museum’s loading dock, they could pin on their choice of Abloh-designed keepsake badges, dubbed “Purist” or “Tourist,” a homage to the designer's obsession with labels. See more: How This Art Gala Turned an Underground Parking Garage Into a Glamorous Dinner Space
Photo: Jeremy Lawson
Maison St-Germain
Maison St-Germain
St-Germain’s third annual summer solstice celebration took place June 20 at the Greenpoint Terminal Warehouse in Brooklyn. The French liqueur tapped the Gathery and ManscapersNY to create a 12-ton, 1,200-square-foot floating meadow, which stayed open to the public through June 23. At the entrance, a sign described the inspiration for the meadow and how it came together. The front of the venue also offered cocktails from a branded bar cart. See more: See How St-Germain Brought a Floating Meadow to Brooklyn
Photo: Benjamin Lozovsky
PopSugar Play/Ground
PopSugar Play/Ground
PopSugar’s second annual festival for women took place June 22 to 23 at Pier 94 in New York. Kohl’s presented a Clueless-inspired closet showcasing its outfit bar, plus store-branded cash giveaways and on-site shopping with dressing rooms. See more: What Was New at This Year's PopSugar Play/Ground?
Photo: Bryan Bedder/Getty Images for PopSugar and Reed Exhibitions
PopSugar Play/Ground
PopSugar Play/Ground
Foreo, the Swedish beauty and wellness brand that makes silicone facial cleansing devices, launched its newest device, Luna 3, at the festival. The booth, produced by Stoelt Productions, featured a circuit-style workout for your face, with each station combining the brand’s devices with correlated face yoga moves. Plus attendees could pose in front of a locker room-inspired photo setup. See more: What Was New at This Year's PopSugar Play/Ground?
Photo: Courtesy of Stoelt Productions
Toddler Birthday Party
Toddler Birthday Party
Philanthropist and socialite Christine Chiu and plastic surgeon Dr. Gabriel Chiu threw a first birthday party for their son, Gabriel, in June at the Cayton Children’s Museum in Santa Monica. A painting of baby Gabriel's face adorned the bar, serving trays, and other aspects of the event. Aliana Events produced and designed the event. See more: This Toddler’s Birthday Party Had a Gucci Claw Machine
Photo: Dina Douglass
Toddler Birthday Party
Toddler Birthday Party
Sweet Novelette created a roller coaster-inspired cake. See more: This Toddler’s Birthday Party Had a Gucci Claw Machine
Photo: Dina Douglass
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