18 Cool Event Ideas You May Have Missed From TIME, JCPenney, Coach, and More

On March 1, JCPenney launched its partnership with fashion designer Prabal Gurung for his iMPOWER by Prabal Gurung clothing line, which is available for a limited time this spring. As the production agency of record, BMF created an immersive floral market-inspired environment—complete with flower-covered bikes and a step-and-repeat made from bouquets—to showcase the newly launched styles.

Public access to the limited-time pop-up shop was granted on March 2, where guests were able to try on dresses in-store. In keeping with the theme, each attendee was able to take home a flower bouquet.

Netflix kicked off the season three premiere of its series Outer Banks with an immersive music and fan experience in Huntington Beach, Calif. "Poguelandia: An Outer Banks Experience” invited thousands of fans and influencers to live like a “Pogue” (the show's term for working-class locals). The event transported guests to iconic moments and locations from the show through cast moments, multiple interactive experiences, and musical performances from the likes of Khalid, Lil Baby, and Alt-J.

To bring the experience to life, Netflix worked with experiential marketing agency MKG and its partner, brand consultancy agency Acceleration Community of Companies (ACC) Advisory. Oversized "OBX" letters on the beach served as a fun photo op.

There was also a 360-degree photo booth flanked by colorful surfboards that featured the American Eagle and Netflix logos. The free, one-day event came on the heels of a four-city tour with American Eagle, the show’s official season three apparel sponsor, and a premiere event on Feb. 16, which was also designed and produced by MKG.

Kohler celebrated its 150th anniversary with a 15,000-square-foot booth at the Kitchen & Bath and Industry Show (KBIS). The anniversary design, themed around “Come all Creators,” brought product launches, trends, sustainability, thought leadership, and retro throwbacks together in an experiential space for attendees to see and test the brand's offerings.

Working with Freeman, Kohler created a true showroom on the show floor—with real running water that was recirculated through the booth. The space had multiple experience areas, including ones centered around partnerships, sustainability, the latest trends, and stories from the past 150 years. Ultimately, Kohler won "Best in Show" at KBIS out of more than 600 exhibitors. Afterward, the exhibit was dismantled to be used as a demo space at the Kohler headquarters.

Held on International Women’s Day, TIME’s second annual Women of the Year Gala honored 12 women featured on the magazine's 2023 Women of the Year list. Close to 200 guests enjoyed cocktails and hors d’oeuvres on the Wetherly Terrace at the Four Seasons Los Angeles at Beverly Hills before making their way inside for a seated dinner and program. The ballroom was transformed into an elevated dining setting with a tonal color palette, dusty rose velvet linen tables and chairs, and lush and feminine florals in shades of blush and burgundy. The event was produced by Sterling Social.

Honorees and other notable guests walked a 30-foot red carpet and also stood for photo ops in front of the 20-foot Honoree Wall featuring gallery-style imagery.

Design and fabrication company Pink Sparrow recently partnered with Coach to build its first-ever concept store in Chicago’s River North neighborhood. Celebrating community, environmental consciousness, and individuality, the 3,000-square-foot Chicago outpost marked the first in a series of concept stores set to open this year from the luxury fashion house, each designed with the personal charm of the local community in mind.

From street signs to a baseball glove art installation, the Chicago store aims to reflect the spirit of the city, with nods to its history and colloquialisms. Pink Sparrow also prioritized utilizing eco-friendly substrates and sustainable production methods in the fabrication of the interior display elements.

The industrial-style store encourages Coach customers to embrace their individuality by interacting with a variety of modular spaces. One of the touchpoints throughout the retail experience is the newest expression of Coach Create, centered around a large craftsmanship bar where guests can personalize Coach bags with monograms, embellishments, and digital prints, including patches and pins exclusive to the Chicago store. Coach Codes are also placed throughout the space as easter eggs for customers to find.

All outposts will feature Coach’s latest collection of ready-to-wear, handbags, leather goods, and accessories merchandised as all-gender throughout the space.

Sustainable coffee company illycaffè tapped brand activation agency Inspira Marketing to bring a six-week-long activation to life at the St. Regis in Aspen. Through a partnership with the hotel’s supper club and entertainment venue, The Snow Lodge, the brand hosted a coffee experience and experiential concept from Feb. 13-March 24, with coffee and espresso drinks as well as light breakfast bites and pastries. The café also served an exclusive drink from illy called the "Melting Snow," a warm dark chocolate cafe mocha topped with a layer of lightly sweetened cold milk froth.

The courtyard experience also featured fun photo ops, including an illy-branded gondola, a fire pit, and custom ski racks—all set in a winter wonderland atmosphere.

To celebrate the upcoming premiere of the new Andy Samberg-led adult animated comedy series DIGMAN!, Comedy Central brought Samberg’s character Rip Digman's animated world of archeologists to life with an interactive pop-up experience at a real-world, active dig site: The La Brea Tar Pits in Los Angeles. From March 17-19, DIGMAN! took over the main exterior entry of the venue with large-scale recreations of the show's core cast of characters. The free activation allowed visitors to dig into the world of DIGMAN! and interact with the characters through a custom AR experience. Accompanying the pop-up, a branded truck was parked outside the entrance, allowing passersby to get free, limited-edition swag from the show.

Furniture store chain Ashley popped up at the Valspar PGA Championship, which took place March 16-19 at the Innisbrook Resort in Palm Harbor, Fla. The brand worked with Oro Event Co. to create the colorful activation, which allowed guests to tee off on the Ashley orange putting green and win golf-related prizes.

There were also curated photo moments—like a giant golf ball—and a swag bar, while the vibrant color scheme and hanging paint chips nodded to the tournament's title sponsor, paint manufacturer The Valspar Corporation. Overall, 125,000 people attended the four-day golf tournament.

New York’s Hudson River Park Friends raised nearly $400,000 at the seventh annual Playground Committee Luncheon, honoring Jill Kargman and Zara Terez Tisch. The event—which featured a nature-inspired “Stay Wild” theme complete with a spring-appropriate painted backdrop—was hosted by the Today show’s Al Roker.

People magazine hosted the official Screen Actors Guild Awards post-awards gala, immediately following the 29th annual show at the Fairmont Century Plaza in Los Angeles. The event honored the year’s best actors and performances while highlighting the work of the SAG-AFTRA Foundation, which helps performing artists facing life-threatening illness and severe economic hardship. The event space was transformed with lush greenery, plush furnishings, and natural earth-tone decor, including Better Homes & Gardens furniture from its collection sold exclusively at Walmart. For the 13th consecutive year, Tony Schubert of Event Eleven designed and produced the gala.

Providing the musical entertainment for the evening was internationally acclaimed DJ Michelle Pesce. Hors d'oeuvres were passed out throughout the evening, and at the end of the night, attendees left with an MZ Wallace signature bag and a pair of Havaianas.