LAS VEGAS—At the end of February, Quest Software held its annual sales kickoff event in person for the first time in three years. Around 1,200 employees gathered at the Virgin Hotels in Las Vegas for the multi-day conference, which featured the theme “Game On.”
In order to strengthen team connections and get employees involved in the conference experience, Orlando-based creative content and production company edgefactory was tasked with creating an interactive “TV channel” dubbed “QTV” that broadcast custom videos during the event. The segments, called the “QTV Pregame Show,” included interviews with conference attendees, announcements, and other content featuring employees.
The edgefactory team filmed daily interviews and segments with attendees, each of whom were positioned as athletes. The company executives were positioned as coaches—a fun touch that played into the event’s overall theme.Photo: Courtesy of edgefactory
With comedian Mike Carr serving as the host, under the name “Ryan C. Quest,” the edgefactory team filmed daily interviews and segments with attendees, each of whom were positioned as athletes and the company executives as coaches, playing into the event’s overall theme. In addition to the general conference content, custom segments were also created for each sales team’s breakout sessions featuring interviews with attendees from that team.
Comedian Mike Carr served as the host, under the name “Ryan C. Quest,” and interviewed attendees during the conference.Photo: Courtesy of edgefactory
“Attendees respond really well to video moments like this because it really creates a tangible atmosphere and buzz,” Cole said. “Getting people involved in the production process of creating these segments creates a memory for attendees. Attendees are much more likely to engage with and be excited about seeing themselves or their coworkers up on the screen each morning. Also, attendees like to laugh, and having a comedian host do improv with their colleagues just added a whole layer of emotion not normally felt in a general session.”
Cole explained that the production process ran on a tight schedule, with editors working staggered shifts—one at noon and the other at 3 p.m.—to create three to four videos a day. He added that the biggest challenge was getting footage from the evening events and inserting it into the next morning’s video. A total of 10 individual video segments, plus an overall conference highlight, was produced by the end of the conference.
Cole added that the team “found that it was easier for the host to just walk up to random people and start asking questions rather than having a producer ask in advance, ‘Do you want to be on camera?’ to which normally the answer is no.”
Edgefactory also created content for the built-in hotel screens throughout the Virgin Hotels, including the outdoor marquee. Twenty screens of digital signage played clips without audio from the daily highlights as well as other announcements, agenda items, sponsors, and more.
Edgefactory created an interactive “TV channel” dubbed “QTV” that broadcast custom videos during the event. The segments, called the “QTV Pregame Show,” included interviews with conference attendees, announcements, and other content featuring employees.Photo: Courtesy of edgefactory
“Everyone is always surprised when they recognize that the content playing at the top of the next day’s meeting was filmed the day before. It really provides a wow factor. One of the main goals for Quest during this conference was to pump up and excite people. Videos like this are great for achieving that kind of goal,” Cole said.Photo: Courtesy of edgefactory
