Ready for Barbie? Take a Look at Some of Our Favorite Barbie Events, Activations, and Campaigns

The Barbie LA premiere rolled out the pink carpet on July 9 at Shrine Auditorium and Expo Hall in Los Angeles.

The event was designed by 15|40 Productions, and Warner Brothers' goal was to "create 'Barbie Land' by bringing the worlds and environments you see in the film into a format that would work and fit on an arrivals carpet," said Gillian Deeds, senior producer at 15|40.

The guest flow and experience were extremely important to the success of the event, Deeds said. "Warner Bros. wanted to ensure that the 400 fans fit in view areas on the carpet and were provided some of the best viewpoints to see the action as it unfolded once the night started," she explained. "Additionally, we spent time with the scenic team and our partners and collaborators at Warner Bros. to ensure that the pinks were correct, and if they needed to be custom, we made them custom."

"We worked to bring [Warner Brothers'] vision to life by ensuring every detail was represented from the film, even down to matching paint colors from set, provided by the film’s production designer," Deeds said. Here, star Margot Robbie poses for a premiere snap.

The pink slide and pool were some of Deeds' favorite touchpoints. Her takeaway for other planners: "Embrace the nuances and details, so that the guests and fans take away a memory by enjoying an experience that translates something that is nostalgic, such as Barbie, to an environment that is tactile and filled with life and eye candy."

The theme for the after-party, produced by AKJOHNSTON Group, was "Barbie’s Blowout Disco Party." The goal was to pay "homage to some of the iconic locations that we knew the audience had just seen, while allowing guests to create content in some of the scenes," said Austin Johnston, CEO at AKJOHNSTON Group.

The central bar featured an 11-foot-tall signature "B" in all of its "pink-glittered glory," and it rotated slowly under a 5-foot disco ball.

The AKJOHNSTON team also backdropped the space with a 36-foot-tall inflatable that created a collage of iconic locations from Barbie Land and surrounded the room with sets inspired by the movie.

A unique challenge in producing this particular event? The discretion. "On a feature of this magnitude, only a few members were able to screen the film at the Warner Bros. lot," Johnston said. "As a result, and with the security of sharing assets, our design and production team had to rely on direction by Warner Bros. events team, along with our team members who were able to see the film, to dream up the vision of the party."

"We loved grabbing scenes from the film that only appeared for a brief time and turning them into photo moments that were revisited after the premiere," Johnston explained. "When you can lace the entire movie together with the static 'scenes' within the after-party, you can really give every guest something that is special to them, and the sheer scale of the party allowed us to do just that!"

For Wendy Kupsis-Robino, SVP of marketing events and regional publicity for Warner Bros., working on a film like Barbie and its world premiere and after-party was a career highlight. "The film offered our team so much (pink) inspiration and creativity, we were determined to bring as much of it as possible to life," she said. "Along with my co-workers at Warner Bros., some of the best events people in the biz, 15|40 Productions and AKJOHNSTON, we made all our Barbie premiere dreams come true!”

Inspired by the disco party, the team at Mirrored Media partnered with Mattel to created this 12-foot pink disco ball at the after-party. "Guests entered the large disco ball and found themselves transported into Barbie Land surrounded by gold and silver streamers and over a dozen pink disco balls inspired by scenes from the film," said Justin Lefkovitch, CEO of Mirrored Media.

"We created a replica of the Barbie Dreamhouse set with vignettes featuring the 'Barbie The Movie' doll collection, her iconic Corvette, and two custom Barbie disco ball logos," Lefkovitch said.

Remember this Coffee 'n Clothes-produced event from earlier this year? The experiential agency partnered with Barbie and Forever 21 to help launch the clothing retailer's latest collaboration with a Dreamhouse-inspired event. Taking place at a mansion in the Hollywood Hills, the summery gathering featured a branded pool area, a Barbie-branded bus, a product showroom, beauty stations, and more.

A photo op let guests step inside Barbie-inspired packaging. Lovesome Blossoms handled floral design for the daytime gathering.

The Barbie x Forever 21 collection includes fun graphic tees and Barbie-branded tanks.

Surf's up—attendees could pose next to a Barbie-branded surf board.

A DJ, in a Barbie-labeled booth, kept guests on their feet.

Barbie's Malibu Dreamhouse is back on Airbnb—but this time, Ken's hosting. The tech company is celebrating the release of Barbie by unveiling its newly renovated and iconic Malibu Dreamhouse.

And Ken-inspired touches are everywhere, including this pink-clad closet filled with his wardrobe (including pieces recognizable from the movie).

Can you feel the "Kenergy"? Splashes of his cowboy-inspired decor can be found in one of the bedrooms.

Guests can channel their inner cowboy and learn a line dance or two on Ken’s outdoor disco dance floor.

Guests can also try out their very own set of yellow-and-pink Impala skates on the disco roller rink.

Those interested can book the Ken-ified Dreamhouse starting July 17 on Airbnb.

World of Barbie made its global debut last July at Square One in Mississauga, just outside Toronto. Inspired by the iconic plastic doll’s lifestyle, the 30,000-square-foot immersive attraction features life-size installations, including her famous dream house, TV studio, and airline.

The Barbie Interstellar Airways installation featured a space shuttle complete with pink seats and a control board where visitors could track objects on radar and report back to mission control.

World of Barbie can now be found in Los Angeles, where it has extended its run at Santa Monica Place through Sept. 4.

Guests can peruse a walk-in closet filled with garments from decades of iconic Barbie fashion history.

Sleek NYC hotel ModernHaus Soho has the perfect package for Barbie lovers on offer this month. The property is currently promoting its "Life in the Dream Suite" package for people who are looking to be pampered, unwind, and think pink this summer. Along with an overnight stay in the Gallery Penthouse, the offer includes this "Dreaming in Pink” signature frosé cocktail from Mezzacorona Ventessa Rosé.

While in the penthouse suite, guests will be treated to a soaking tub, in-room makeover with injectables and hair extensions, and branded pink slippers.