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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Pride Month 2024: A Look at Events Celebrating the LGBTQIA+ Community Around the U.S.

Find out what you might have missed during this monthlong series of events and what’s still to come.

Michele Laufik
June 19, 2024

From an IRL love boat to rainbow-hued baked goods, here's how cities, brands, and bars are marking Pride this year.

Grindr Rides America Tour
Grindr Rides America Tour
Grindr, the world’s largest LGBTQ+ dating app, recently took a deep dive into 10 cities across the U.S., surveying their unique sex/dating preferences, favorite pop culture moments, and travel recommendations. To bring the data to life and celebrate the platform’s 15th anniversary, Grindr hit the road on a 10-city bus tour, which started in San Francisco and wraps up in New York City on June 30.
Photo: Courtesy of Grindr
The tour stops include sexual health and wellness care through a partnership with Q Care Plus, two full-service portrait studios, swag, giveaways, and more.
The tour stops include sexual health and wellness care through a partnership with Q Care Plus, two full-service portrait studios, swag, giveaways, and more.
Photo: Courtesy of Grindr
LA Pride in the Park
LA Pride in the Park
On June 8, Ricky Martin headlined this year’s LA Pride in the Park, which was hosted by Christopher Street West Association. Held at Los Angeles State Historic Park, additional performers included MUNA, Tokischa, JoJo Siwa, RaiNao, Max’s We’re Here cast, and more.
Photo: Courtesy of CSW/LA Pride
This year, some of Los Angeles' pro sports teams came together to champion the LGBTQ+ community. Attendees were able to engage in a variety of interactive games and activities that highlighted the unifying power of sports and the strength found in pride.
This year, some of Los Angeles' pro sports teams came together to champion the LGBTQ+ community. Attendees were able to engage in a variety of interactive games and activities that highlighted the unifying power of sports and the strength found in pride.
Photo: Courtesy of CSW/LA Pride
Max’s ‘House of Drag’
Max’s ‘House of Drag’
This past weekend, Max's Human By Orientation celebrated Pride and season two of House of the Dragon with its "House of Drag" viewing party at Elsewhere in Brooklyn. Hosted by Priyanka from Max’s We’re Here (pictured), the event featured a performance from Baby Love’s Fagtasia drag show, a “Battle for the Iron Throne,” and a live screening of the season two premiere.
Photo: Santiago Felipe/Getty Images for Max
Capital Pride
Capital Pride
Earlier this month in Washington, D.C., Capital Pride 2024 took place, with the theme “Totally Radical,” which paid homage to the spirit that defined the activism and progress of the 1980s and '90s. The two-day event included a parade on Saturday and a Sunday concert. Led by grand marshals Billy Porter and Keke Palmer, the parade featured floats and performances, while the concert featured acts by Porter (pictured), Palmer, Ava Max, Exposé, and Sapphira Cristál. Capital Pride and D.C. will also play host to the global LGBTQ+ celebration WorldPride 2025.
Photo: Tonya Caver
Drag Queen Story Time
Drag Queen Story Time
A new Guinness World Record was set for the “largest attendance at a drag queen story time reading” in Philadelphia June 1. Hosted by the Philadelphia Gay News and sponsored by Visit Philadelphia, the event welcomed 263 people to the National Constitution Center for a story time reading with five drag performers.
Photo: Courtesy of Visit Philadelphia
The Infatuation’s Pride Bake Sale
The Infatuation’s Pride Bake Sale
Restaurant discovery platform The Infatuation has partnered with bakeries throughout NYC, LA, Chicago, San Francisco, Miami, and Seattle to host a monthlong bake sale. Each participating bakery has created exclusive Pride-themed baked goods. As part of the campaign, The Infatuation will grant the Queer Food Foundation (QFF) a donation of $50,000 as well as 100% of the proceeds from The Infatuation Pride Bake Sale merch. (Pictured: The Very Best Cookie In The Whole Wide World’s Whoopie Pride)
Photo: Jessie Clapp at The Infatuation
NWSL Talking Pride presented by Google Pixel
NWSL Talking Pride presented by Google Pixel
Last week, the National Women's Soccer League (NWSL) hosted NWSL Talking Pride presented by Google Pixel. The panel and reception was the first event held at the new Stonewall National Monument Visitor Center in NYC ahead of its grand opening on June 28. The panel featured members of the LGBTQIA+ community, including retired NWSL star Ali Krieger and PWHL player Hilary Knight, taking part in a conversation moderated by ESPN host Ari Chambers on harnessing the power of sports as a catalyst for change.
Photo: Courtesy of NWSL
Visit Seattle’s Love For All Boat
Visit Seattle’s Love For All Boat
To mark the 50th anniversary of Seattle’s first Pride celebration, Visit Seattle teamed up with its agency partner Copacino Fujikado to present a “sea-worthy” celebration of love. LGBTQIA+ couples from across the country were invited to take part in a vow renewal ceremony on the Puget Sound May 30. A total of 56 couples renewed their vows, officially setting a world record. The mayor of Seattle also declared the day “Love For All Day'' in its honor. EXP Events produced the event.
Photo: Courtesy of Visit Seattle
St. Petersburg's Epic Pride Month Kickoff Block Party
St. Petersburg's Epic Pride Month Kickoff Block Party
Frank Clemente, creative director of FrankLynn Visual Marketing in St. Petersburg, Fla., produced the main stage and opening float for the city’s Epic Pride Month Kickoff Block Party, which took place June 1.
Photo: Courtesy of FrankLynn Visual Marketing
SYV Pride Parade & Festival
SYV Pride Parade & Festival
The third annual SYV Pride celebration is taking place throughout California's Santa Ynez Valley, with the main event happening June 22. The SYV Pride Parade will roll through downtown Solvang with floats, music, and more, ending with a family-centric Pride Festival in and around Solvang Park. It will include bounce houses, face painting, vendor booths, a beer and wine garden, food vendors, live music, and a lineup of special guests and speakers.
Photo: Deborah Chadsey Photography
Cann
Cann
Cann, the LGBTQ+-founded, THC-infused beverage brand, has partnered with NYC dispensary Gotham and Trixie Mattel for a weekend of Pride celebrations. On June 28, Gotham will host its second annual Cannakiki, a community-focused event with live music and giveaways, and on June 29, Trixie will surprise guests with a special in-store appearance at Gotham, where shoppers can purchase a bag filled with her favorite products. Throughout the day, the beverage brand will also offer samples as well as Cann-infused snow cones.
Photo: Courtesy of Cann
'Don’t Rain on My Parade' Cocktail
'Don’t Rain on My Parade' Cocktail
At Bambara Kitchen & Bar in Kimpton Marlowe Hotel in Cambridge, Mass., mixologist John Erdmann created a special cocktail called "Don’t Rain on My Parade." It features vodka, elderflower liqueur, fresh lemon, and hibiscus ginger syrup, and is topped with prosecco and garnished with an orchid flower. It’s available during the month of June; a dollar from the sale of every Pride cocktail will go to support the Boston Alliance of Gay, Lesbian, Bisexual and Transgender Youth, an organization committed to social justice and creating, sustaining, and advocating for programs, policies, and services for the LGBTQ+ youth community.
Photo: Peter Holmgren
'I See Your True Colors Shining Through' Cocktail
'I See Your True Colors Shining Through' Cocktail
At the Avery Bar in The Ritz-Carlton, Boston, mixologist Joel Atlas created a drink called "I See Your True Colors Shining Through." Inspired by the ‘80s smash-hit "True Colors" by Cyndi Lauper, the drink, which was available during the city’s Pride week, was made with pineapple, Aperol, Avery's Gin, crème de violette, blue Curaçao, and soda water, and was garnished with an orchid and pineapple leaf.
Photo: Courtesy of The Ritz-Carlton, Boston
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