Experiential Marketing, Activations & Sponsorships: Page 21

Experiential Marketing, Activations & Sponsorships
Austin City Limits 2022: Inside the Music Festival's Top Brand Activations
Brands and sponsors like American Express, Hulu, and Coke provided standout experiences for attendees, from glam stations and photo ops to collectible art NFTs.
This year Austin City Limits welcomed 75,000 festivalgoers for its first weekend.
Sponsored
Reimagining Hybrid: 3 Ways to Level Up Your Hybrid Events
Redstory
One event, two unique experiences. Learn how to seamlessly execute both while securing ROI.
Redstory Event Production
Experiential Marketing, Activations & Sponsorships
How Byrdie Went From 'URL to IRL' to Celebrate Its Community of Beauty and Fashion Fans
The website brought its mission to life through the Byrdie Beauty & Style Lab, a two-part event featuring hybrid panel discussions, interactive sponsor activations, and plenty of photo moments.
On Sept. 16, Byrdie hosted an invitation-only cocktail party—called the Style Lab—for editors, influencers, and VIPs. One highlight? A 30-foot floral runway, which used a vibrant floral design that carried into both days of the event. For the runway, 'we needed to choose tall, robust, and visually delicate flowers,' explained producer Matt Stoelt. He added, “With this being a fall event, we knew we wanted to do something unique, exciting, and aligned with the event's creative, leaning into a somewhat ombre palette with deeply saturated colors and a mix of bright pops of color. This approach allowed us to use not only the florals across both events, but also throughout the activations as well.'
Sponsored
Redstory's Immersive Hybrid Event Experience for Lane Bryant
Redstory
Lane Bryant invited employees to embrace their new brand message.
Lane Bryant 2022 Brand Conference, Redstory
Experiential Marketing, Activations & Sponsorships
Sound Waves: Sea.Hear.Now Music Fest Returns to the Jersey Shore
The annual event in Asbury Park featured a two-day lineup, sponsor activations, and plenty of fun in the sun and sand.
Sea.Hear.Now's Park Stage was set up in Bradley Park, located just off the boardwalk.
Experiential Marketing, Activations & Sponsorships
14 Cool Event Ideas You May Have Missed From Spotify, Delta, TikTok, and More
Here’s a look at some steal-worthy ideas we spotted in September 2022.
Spotify x BLACKPINK's 'Born Pink' Pop-Up
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Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Strategy
18 Fun Ways to Keep Guests Cool at Outdoor Events
Experiential Marketing, Activations & Sponsorships
TIFF 2022 Ditched Digital Offerings for a Celebratory In-Person Return
The Toronto International Film Festival took place Sept. 8-18 and was fully in-person for the first time in two years.
Global Film Premiere of ‘CAUGHT’
Experiential Marketing, Activations & Sponsorships
A Summer Experience for the Books (Literally): Inside Pure Leaf and Reese's Book Club Pop-Up
The two brands tapped Track Marketing Group and the PepsiCo Design team to bring their self-care-centric activation to life in Los Angeles and Boston.
Plenty of seating—that doubled as Instagrammable moments—invited guests to take a break, grab a book, and taste-test Pure Leaf’s new tea.
Experiential Marketing, Activations & Sponsorships
Ray-Ban Partnered with an NYC Rooftop Venue to Authentically Reach Gen-Zers
To celebrate the launch of its latest collection, the luxury sunglasses brand went where its Gen Z consumers were—a rooftop in Brooklyn.
Performers including TSHA (pictured) styled the sunglass collection during their rooftop performances. The collection reinvents the brand’s iconic Wayfarer with four transparent color combinations.
Experiential Marketing, Activations & Sponsorships
Why TikTok Sponsored Rock in Rio 2022: Inside the On-Site Activations and Insights From the Partnership
TikTok’s omnipresence at Rock in Rio marked the social media platform’s first-ever event in Brazil—and it took the opportunity to showcase its musical backbone, plus bring the values it prioritizes online to IRL spaces.
TikTok at Rock in Rio 2022
Experiential Marketing, Activations & Sponsorships
NYFW Spring/Summer 2023: 15 Standout Moments From the Big Apple’s Most Fashionable Week
From Sept. 9-14, NYFW buzzed through Manhattan with catwalks, photo-worthy activations, launch parties, and—in 2022 fashion—metaverse moments and education programming on Web3.
boohoo’s NYFW Runway Show
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6 Immersive Holiday Experiences to Wow Consumers
Interactive Entertainment Group
Transform consumers into believers with these six festive brand experiences.
Giant Present Dive
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