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  1. Production & Strategy

Lilly Pulitzer's Tropical Tiki Party

September 24, 2003
There was fashion and fund-raising at a fashion show and party to present the scarf Lilly Pulitzer designed for the Susan G. Komen Breast Cancer Foundation to raise breast cancer awareness. Held at the Bryant Park Grill, the swanky, tropical tiki-style party—inspired by the retro soirees at Pulitzer's own Palm Beach mansion—provided guests with a multicolored visual feast for the eyes.
More than 400 guests, including uptown society gals and fashion editors, took a break from the Fashion Week madness to view Lilly Pulitzer's whimsical spring 2004 collection in a tropical l950's-style setting. Event producer Mark Musters of Musters & Company, Pulitzer's Kate Kenny and Maryam Barrett of Fischer Barrett Communications dressed chaise lounges, hammocks and ottomans with fabrics from Pulitzer's new line. "Our decor inspiration comes from Lilly’s Palm Beach home, which is lovingly referred to as ‘The Jungle,’ complete with wild foliage, bright fabrics and a real tiki hut," Musters said. "We then set out to create a fun, lighthearted atmosphere where guests would feel at home, kick off their shoes and stay awhile." Derrick Roberts Productions added to the fun, sexy look of the place with soft pink and green lighting, and DJ Tom Finn played Latin-flavored tracks and retro dance tunes.

The grill's chic waitstaff—in custom-made Pulitzer bowties—served mixed rum drinks and dishes like pigs in a blanket, macaroni and cheese squares and Oreos, taking everyone back to the glory days of comfort food and big, classic cocktails.

—Adrienne Weinfeld-Berg

Photos by Patrick McMullan

Read more of our Fashion Week coverage...
Fabrics in lime green and fuchsia, two of Lilly Pulitzer's signature colors, decorated the tented area at her fashion show and party at the Bryant Park Grill.
Fabrics in lime green and fuchsia, two of Lilly Pulitzer's signature colors, decorated the tented area at her fashion show and party at the Bryant Park Grill.
Cocktail tables topped with vibrantly colored tablecloths and paired with wicker chairs filled the tented area.
Cocktail tables topped with vibrantly colored tablecloths and paired with wicker chairs filled the tented area.
Musters & Company set out wicker bars and bar stools and decorated the rear wall with giant leaves and wood beams.
Musters & Company set out wicker bars and bar stools and decorated the rear wall with giant leaves and wood beams.
Musters & Company used fabrics from Lilly Pulitzer's spring 2004 collection in the decor, including this striped fuchsia curtain.
Musters & Company used fabrics from Lilly Pulitzer's spring 2004 collection in the decor, including this striped fuchsia curtain.
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