Twice every year, the fashion industry converges on New York for a swirl of fashion shows, store openings, after-parties and guerilla marketing. In many ways, Fashion Week is just like any other industry conference: There is plenty of mingling, and more and more over-the-top commercialism (this year the official Mercedes Benz Fashion Week tents even had Ortho Evra birth control patches as a sponsor). But the fashion industry takes aesthetics very seriously, so these events tend to have more stylish ideas for other event planners than, say, the Greater New York Dental Meeting. So of course we fanned out to bring back the best ideas, and a few lessons in what didn't work so well. Here's our report:
Ted: Marc's Party Tanked, and More
Our new columnist turns his discerning eye toward Fashion Week's fetes?and finds that some companies wasted their money. And he's not too impressed with the Maritime Hotel, either...
Ferragamo Store Launch Has Sexy Servers
Not even master magician David Copperfield could conjure his way through the throngs of people waiting to get into the Salvatore Ferragamo flagship party...
DVF Lipstick Launch Has Racy Reds
When wrap dress queen Diane von Furstenberg celebrated the launch of her makeup line, Henri Bendel became a sexy, classy, red-hued party space...
Kate Spade's Preppy Breakfast
Fashion editors got tiny versions of breakfast standards from the accessories company...
Selling Scents With Sexy Pics
Scent supplier Symrise raised its industry profile with Fashion Week events, including a party with an exhibit of sexy, sensual photos by Fabrizio Ferri...
Visionaire Mixes Fashion Kids and Wax Celebs
Fashion's most avant-garde, rarefied magazine took over one of the city's pop culture venues to launch its latest issue...
Lilly Pulitzer's Tropical Tiki Party
There was fashion and fund-raising at this swanky, tropical tiki-style party inspired by Pulitzer's own Palm Beach soirees...
Lacoste Plays Crocodile Rock at the Zoo
The Central Park Zoo stayed open late for fashion's most famous crocodile...
Ted: Marc's Party Tanked, and More
Our new columnist turns his discerning eye toward Fashion Week's fetes?and finds that some companies wasted their money. And he's not too impressed with the Maritime Hotel, either...
Ferragamo Store Launch Has Sexy Servers
Not even master magician David Copperfield could conjure his way through the throngs of people waiting to get into the Salvatore Ferragamo flagship party...
DVF Lipstick Launch Has Racy Reds
When wrap dress queen Diane von Furstenberg celebrated the launch of her makeup line, Henri Bendel became a sexy, classy, red-hued party space...
Kate Spade's Preppy Breakfast
Fashion editors got tiny versions of breakfast standards from the accessories company...
Selling Scents With Sexy Pics
Scent supplier Symrise raised its industry profile with Fashion Week events, including a party with an exhibit of sexy, sensual photos by Fabrizio Ferri...
Visionaire Mixes Fashion Kids and Wax Celebs
Fashion's most avant-garde, rarefied magazine took over one of the city's pop culture venues to launch its latest issue...
Lilly Pulitzer's Tropical Tiki Party
There was fashion and fund-raising at this swanky, tropical tiki-style party inspired by Pulitzer's own Palm Beach soirees...
Lacoste Plays Crocodile Rock at the Zoo
The Central Park Zoo stayed open late for fashion's most famous crocodile...
