BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy

Gucci Sponsors BAM's All-Brown Hedda Fete

The fashion house filled the stage of the Howard Gilman Opera House with custom-made linens for Cate Blanchett's U.S. stage debut in the Ibsen drama.

March 7, 2006
Cate Blanchett—an Oscar winner last year who by tradition would have presented this year's best supporting actor award at Los Angeles's Kodak Theatre on Sunday—was instead onstage in Brooklyn performing the lead in the Sydney Theatre Company's production of Henrik Ibsen's Hedda Gabler. The Brooklyn Academy of Music (BAM) marked the production's premiere and Blanchett's U.S. stage debut earlier in the week with a chic benefit sponsored by Gucci and global law firm DLA Piper Rudnick Gray Cary.Gucci's director of special events, Susan Chokachi, and director of public relations, Siddhartha Shukla, worked with BAM's Jennifer Stark to plan the event, which consisted of four parts: A predinner cocktail party in the foyer of the Howard Gilman Opera House, a two-course dinner served on the opera house's stage, then a quick walk to the nearby Harvey Theater for the performance, and a dessert reception afterwards back on the stage of the opera house.

The color scheme of the evening was purple and brown, the latter a Gucci signature shade. Purple was found in lighting on branches of magnolia, which graced the foyer of the opera house, in arrangements of anemones—blossoms featured by Gucci in its spring and summer collections—and in candles on dinner tables. There were chocolate brown, custom-made linen chair covers and tablecloths, also in the opera house, created by Party Cloths. Gucci also provided special blond wood cubes that acted as vases for the flowers.

BAM's Stark said the decision to hold most of the benefit in the opera house was made to "show off our space, to give as much of the center stage as was literally possible. We wanted to make people fall in love with the opera house, and also with the Harvey."

The cuisine, from Great Performances, was lavish. During the cocktail reception, mozzarella spirals, woodland mushroom strudel, duck and cabbage rolls, and other hors d'oeuvres were passed. The dinner menu featured a carpaccio of beets with goat cheese quenelle, and sautéed breast of chicken with onion and potato galette and multicolored carrots and braised leeks. An assortment of mini desserts—cherry tartlettes, carrot cake, key lime pie tarts, and cheesecake bites—were offered at the dessert reception.

—Jane L. Levere

Posted 03.07.06

Photos: Elena Olivo

Related Stories

All-Star Team Plans BAM Benefit

Planners of the Year: Fund-Raising With Flair

BAM Takes Cool Performances to Hamptons

Balletgoers See Red Lanterns, Beads

Clever Cloud Effect Glows for BAM Gala

BAM Brings Swinging 60's to Brooklyn

City Museum Goes Gucci Chic
Party Cloths' custom-made chocolate brown chair covers and tablecloths decorated the dinner tables on stage at the Howard Gilman Opera House for the Brooklyn Academy of Music's Gucci-sponsored Hedda Gabler benefit.
Party Cloths' custom-made chocolate brown chair covers and tablecloths decorated the dinner tables on stage at the Howard Gilman Opera House for the Brooklyn Academy of Music's Gucci-sponsored Hedda Gabler benefit.
Kurt Rauch for Flowers' large magnolia arrangements graced the foyer of the Howard Gilman Opera House.
Kurt Rauch for Flowers' large magnolia arrangements graced the foyer of the Howard Gilman Opera House.
Anemones-blossoms featured in event sponsor Gucci's spring and summer collection-filled blond wood cubes at the reception in the opera house's foyer.
Anemones-blossoms featured in event sponsor Gucci's spring and summer collection-filled blond wood cubes at the reception in the opera house's foyer.
Latest in Production & Strategy
Visitors embark on a rescue mission with a team of fellow Minecrafters.
Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Related Stories
The Academy's Governors Ball at the Hollywood & Highland Center ballroom had a chic look with thousands of clear glass tubes suspended from the ceiling.
Event Production & Fabrication
Big Academy Ball Has Dramatic Tube Lighting
The Pacific Design Center got a massive tent and lots of security for the Elton John AIDS Foundation annual Academy Awards viewing- and after-party.
Event Production & Fabrication
Elton Hosts Massive, Tented Feast
Four ice sculptures in a row served as a backdrop to a raw bar display at Ocean Drive magazine's 13th anniversary party.
Social Events
Ocean Drive's Anniversary is One Cool Event
Christie's got a graphic red, black, and white look for Stuart Weitzman's intimate party showing off the $1 million shoes to be worn at the Oscars.
Event Production & Fabrication
Weitzman Dolls Up Christie's to Push Shoe Stunt
More in Production & Strategy
Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Here’s a look at some steal-worthy ideas we spotted in June 2025.
The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
Event Production & Fabrication
5 Tips for Producing Events in Real-World Locations
From FX’s laundromat party to OGX’s branded car wash, here’s how event pros are turning unexpected locations into unforgettable experiences.
On May 20 and 22, FX Networks transformed two working laundromats into full-blown parties to celebrate its new series Adults.
Most Popular
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Strategy
18 Fun Ways to Keep Guests Cool at Outdoor Events
Event Production & Fabrication
20 Bold Event Entrances That Made a Lasting Impression
From eye-catching branded archways to immersive tunnels, these creative entry moments from brands like Adidas, Netflix, and Coca-Cola hooked attendees from the very first step.
The Recording Academy Honors, presented by the Black Music Collective, were held during Grammys week in 2024. The 1,000-person gala was designed and produced by MVD Inc. and drew immediate attention with a multientry intersectional LED tunnel. See more: Grammys 2024: 40+ Trend-Setting Event Ideas From the Week's Star-Packed Parties
Experiential Marketing, Activations & Sponsorships
Summer Lovin': See How These Brands Celebrated Romance
From prebiotic soda to laundry appliances, brands are cashing in on the feel-good vibes of coupledom.
Them x Destination DC's WorldPride DC Kick Off Event
Event Production & Fabrication
5 Music Event Trends Making Noise in 2025
From sustainability themes to unique experiential activations to unlikely music venues, we’ve noticed a few standout trends at music events worthy of an encore.
This year, Ultra Music Festival in Miami partnered with its longtime exclusive energy drink sponsor, Red Bull, and Brightline to curate an immersive three-brand experiential activation that merged the music, beverage, and transportation spaces.
Opinion & Experts
Top Trending Stories on BizBash: May 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
As part of Facebook’s ongoing, increased efforts to reach young adults, the platform made its Stagecoach debut this year. See more: Stagecoach 2025: Saddle Up for the Best Brand Activations From the Desert’s Country-Cool Festival
Experiential Marketing, Activations & Sponsorships
Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up
Facing political pressure, some companies are cutting back on public and financial support for LGBTQIA+ events, while others remain strong.
Washington, D.C., is hosting this year’s WorldPride celebration.
Event Production & Fabrication
How This Star-Studded Foodie Event Made a Satiable Splash at Sea
BizBash boarded the second sailing of Chefs Making Waves for an up-close taste of this unique floating fiesta. Learn about the plans and partners that made it a recipe for at-sea success.
Chefs Making Waves set sail from the Port of Miami on Monday, May 5. The second installment, produced by Sixthman, in partnership with A21 and EBG, brought more than 2,000 food-and-drink-loving cruisers to enjoy more than 75 onboard activities featuring 13 celebrity chefs, along with additional spirits and wine partners, wellness programming, and musical acts to round out the four-night at-sea soiree.
Page 1 of 711
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.