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New Times Square Entertainment Complex

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Filling the former space of a Loews movie theater in the Viacom building—after undergoing a $15 million renovation—the Nokia Theatre Times Square is sure to make a splash with its scheduled opening in October. The 2,100-seat theater is a joint venture between the mobile communications giant and AEG, the Los Angeles-based sports and entertainment presenter. Designed by the Rockwell Group, the site will be suitable not only for live performances and awards shows, but also conferences, trade shows, and dinners. The auditorium (pictured in rendering) will feature undulating walls, a quilt-patterned ceiling covered in a veil of metal mesh, and six Swarovski crystal chandeliers. And in the Nokia Lounge guests, can play with various company products, charge their cell phones, and download games and videos. —Mark Mavrigian
Posted 03.23.05
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