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Radar Entertainment Merges With Plug

As of March 1, Radar Entertainment and Plug Ltd. are one entity, merging their clients and their staffs to form a full-service marketing firm. Running under the Radar name, the bicoastal company (with offices in New York and Los Angeles) will now offer creative direction, marketing, promotion, and event services for entertainment, sports, music, lifestyle, and luxury fashion clients.

Radar head Geoff Renaud, who has a background in concert and music festival production, founded the company in 2003, working with clients such as Nike, Facebook, Pepsi, Jaguar, and Deutsche Bank. (See his most recent events for DWS Scudder here and here.) Lyman Carter, meanwhile, formed Plug in 2001, producing fashion events for brands including Prada, Burberry, Diesel, and Oliver Peoples.

"Lyman and I have been working together for years," Renaud told us today. "The merger comes at a perfect time for both of us, and it's really a case of 'one plus one equals three' with us joining forces. We'll be taking on marketing and events for some of the best names out there, and our combined resources make for what we hope will be a real powerhouse in the industry."

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