Sheila Kelly
Photo: Courtesy of Sheila Kelly
After a 10-year stint at Entertainment Weekly, the magazine's director of event marketing, Sheila Kelly, is leaving for a new role as director of special events and community fund-raising for the Michael J. Fox Foundation for Parkinson's Research, a job she'll begin on Monday.
At EW, Kelly oversaw some 50 annual—and often bicoastal—events, including sponsorships, entertainment marketing programs, consumer movie screenings, and red-carpet celebrity functions such as the opening party at the Sundance Film Festival, pre-Emmy parties, Must List events, and upfront-related fetes in New York.In her next post, Kelly will travel less, focusing more on fund-raising and building a greater awareness for the foundation's cause. She will produce key annual events including the 1,000-guest "A Funny Thing Happened" fall gala and a celebrity golf outing in September, in addition to smaller events (many poker-themed) throughout the year.
As for why she left, Kelly said she "felt the need to do something philanthropic." Entertainment Weekly is currently interviewing for her replacement.
At EW, Kelly oversaw some 50 annual—and often bicoastal—events, including sponsorships, entertainment marketing programs, consumer movie screenings, and red-carpet celebrity functions such as the opening party at the Sundance Film Festival, pre-Emmy parties, Must List events, and upfront-related fetes in New York.In her next post, Kelly will travel less, focusing more on fund-raising and building a greater awareness for the foundation's cause. She will produce key annual events including the 1,000-guest "A Funny Thing Happened" fall gala and a celebrity golf outing in September, in addition to smaller events (many poker-themed) throughout the year.
As for why she left, Kelly said she "felt the need to do something philanthropic." Entertainment Weekly is currently interviewing for her replacement.
