Larry Deutsch, managing director at Jack Morton Worldwide, will deliver a keynote presentation entitled "Making the Case for Events (Especially) in Tough Economic Times" at the BizBash Chicago Event Style Expo at the Merchandise Mart next Wednesday.
Covering case studies from the automotive, wireless, and consumer goods industries, the presentation will share success stories and best practices that audience members can apply to their own events. These insights will focus on the importance of events in the current economic climate. "Experiential marketing not only builds brands, but it increases business," Deutsch said. "It's not only where the marketing industry is heading, it's absolutely essential to business." More info on the show is here.
