Entertainment, fashion, and lifestyle publicity firm Shadow PR announced yesterday the opening of Shadowest, the West Coast outpost of its flagship office in New York. Laura Bass, formerly of BNC, has been named West Coast director, and Kim Murphy, formerly of WKT Public Relations, comes on board as a senior account executive.
The new office is located in West Hollywood, and will support East Coast operations as well as represent West Coast clients. The office will also function as a showroom for fashion clients like Armani Exchange, Mulberry, and American Eagle.
