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Call Sheet #125: More Ads on Airplanes, App Marketing Guidelines, BizBash New York Expo Is Today

BIZBASH CALL SHEET — #125 — Wednesday, 10.19.11

Compiled today by Chad Kaydo and Jana Schiowitz in New York
Feed the Sheet: [email protected]
Subscribe: http://info.bizbash.com/callsheet.html

* INCOMING *

1. ADS IN THE AIR: Airlines are getting more aggressive about getting ancillary revenue from other brands. USA Today: “Ads are appearing not only on overhead bins, seat backs and tray tables but on flight attendants' aprons, snack boxes and napkins.”
http://usat.ly/qYu0tW

2. ASSESSING AIRLINE FOOD: Speaking of airlines: American’s recent announcement that it is working on in-flight meals with chefs Richard Sandoval and Marcus Samuelsson prompted The Chicago Tribune to talk to the founder of AirplaneFood.net about the sad state of eating while airborne. He ranks the best (Singapore Airlines, Cathay Pacific Airways, Emirates Airlines) and worst (United Airlines, US Airways, Alitalia).
http://trib.in/olOkUP

3. APP MARKETING GUIDELINES: The Mobile Marketing Association released privacy policy guidelines for mobile applications Monday. Adweek: "The new guidelines lay out core privacy principles, suggest consumer-friendly language developers can use to craft their own policies—including ways to inform consumers what data might be collected about them and how that data might be used and shared—and opt-in and opt-out mechanisms."
http://bit.ly/oOPeU5

* INTERNAL NEWS *

The BizBash New York Expo & Awards kicks off today at the Jacob K. Javits Convention Center. The show floor will feature more than 150 exhibitors showcasing event products and services. Morning sessions include a keynote presentation from Scott Heiferman, C.E.O. and co-founder of Meetup.com, who will discuss "The Future of Events: Building Community Through Creativity," and an educational program featuring event pros like Maneesh Goyal of MKG, and Robin Hall of Macy's Parade & Entertainment Group. Colin Cowie is the afternoon keynote speaker.

The expo will conclude with the presentation of the winners of the Event Style Awards and new Readers' Choice Awards at 5 p.m. and a post-show cocktail reception immediately following the awards.

You can still register on site for the show; complete info about the day is here:
http://bit.ly/4bJK6

* QUESTION FOR YOU * 


We had someone ask us recently if we had ever compiled a list of books event industry professionals should read. We haven’t—but maybe we should. What would be on your list? Tell us: [email protected]. (Bonus points for people who suggest books they didn’t write.)

* LOCAL NEWS *

BOSTON: To support Unicef's famine relief-efforts, Mullen has announced the Good Belly Project, a social media-powered fund-raising partnership with 17 Boston restaurants and their customers. For each Instagram photograph taken of food or drink at participating establishments, the tagged restaurant will donate $1 to the project.
http://bit.ly/nic1qa

CHICAGO: Venues get dressed up for Halloween, too. On October 31, Lula's will redo its menu to serve items that may appear at a high-end taco bell, and owner Jason Hammel has promised some "ridiculous surprises." Time Out Chicago:
http://bit.ly/oPjUOY

LAS VEGAS: The Wall Street Journal looks at the risks that may have contributed to the 15-car crash that resulted in the death of driver Dan Wheldon at Sunday's IndyCar Series race:
http://on.wsj.com/pfSmb9

The second annual Food & Wine All-Star Weekend will kick off with a party at Aria's View Bar October 21.

LOS ANGELES: The International Special Events Society of Greater Los Angeles will host its "Meet the Masters" event at the Millennium Biltmore on November 14.

Ford Group vice president Jim Farley will deliver a keynote address at the BlogWorld & New Media Expo November 4, marking the first time an auto industry C.M.O. will address the event. PR Newswire:
http://prn.to/qotqlB

Chef Suzanne Goin and her business partner and sommelier, Caroline Styne, announced that the Lucques Group will launch a retail space in the courtyard of the office building at 354 North Maple Drive in Beverly Hills, slated to open at the end of October. The Larder at Maple Drive will provide a retail take-out business of breakfast and lunch items modeled on the freshly prepared foods offered at the Larder at Tavern.

MIAMI/SOUTH FLORIDA: It is rumored that an outpost of New York eatery Abe & Arthur's will debut next fall at the James Royal Palm from Emm Group's Eugene Remm, Mark Birnbaum, and Michael Hirtenstein. New York Post:
http://nyp.st/q71eq0

NEW YORK: A new trophy will be introduced at the National Design Awards Gala at Pier Sixty. The Corning Museum of Glass was tapped to design the trophy for Friday's event.

Outgoing New York Times restaurant critic Sam Sifton looks back on the best and worst meals, dishes, and experiences of his time on the job:
http://nyti.ms/nrOPlu

ORLANDO: The fifth annual Orlando Film Festival runs today through Sunday at the Plaza Cinema Cafe. Sponsors include Mears Transportation Group, Universal Studios Florida Production Group, Cobb Theatres, Stella Artois, and Dirty Martini Productions. One80 Grey Goose Lounge will host the opening night party.

TORONTO: Trump International Hotel and Tower is scheduled to open January 31, the brand announced Tuesday. The hotel and residence will offer 12,000 square  feet of event space spread over two floors and will be the first Trump location in Canada.

WASHINGTON: The Mandarin Oriental's Sou'Wester restaurant will feature live jazz at Sunday brunch beginning this weekend.
http://bit.ly.DCWx6

YOUR NEWS: What are you doing? Tell us: [email protected]. 

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Jana Schiowitz, Anna Sekula, and Courtney Thompson in New York.

BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
Feed the Sheet: [email protected]
Subscribe: http://info.bizbash.com/callsheet.html

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