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  1. Production & Strategy
  2. Programming & Entertainment

Groupon Kicks Off Event Series With Ferris Bueller Screening at Wrigley Field

Jenny Berg
October 11, 2011

Ferris Bueller's Day Off was released in 1986, which means that the pop culture phenomenon turns 25 this year. To mark the iconic film's anniversary, Groupon took over Wrigley Field on October 1 for a screening party with 8,500 guests. The event was the first of a new series called Groupon Presents, which serves as a showcase of local culture and entertainment and offers concerts, fashion shows, film screenings, and other events for subscribers.

"We were really excited that the movie event was the kickoff for Groupon Presents," said Noelle Provencial, the company's experiential marketing and events manager. "Groupon celebrates Chicago every day with daily deals on the best things in your neighborhood—we make life less boring. We thought there was no bigger or better Chicago adventure than [the one featured in] Ferris Bueller's Day Off. If Ferris were real, he'd probably be working at Groupon today."

Staffers began load-in at 8 a.m. on Saturday, erecting three inflatable screens, each 20 feet high by 30 feet wide, in the iconic ballpark where part of the movie was filmed. "The toughest part was definitely working with the weight limits that are unique to the infield versus outfield," Provencial said. "That, and making sure the screens and scaffolding were securely tied down with water barrels. We were dealing with some pretty high-speed wind gusts."

Guests, who got their tickets (where else?) via Groupon, sat in the bleachers and in the outfield. "It was an interesting challenge to figure out how many people, with picnic blankets, etc., were going to fit in the outfield of Wrigley," Provencial said. "We ended up being really happy with how full, but not too crowded, it ended up being. I think that because it was a fairly chilly night—in the upper 40's—people cozied up to one another and didn't spread out as much as they might have if the weather were warmer."

Though the screening was the evening's centerpiece, plenty of other activities were available. Actors dressed as the film's main characters Ferris, Sloane, and Cameron posed with guests for photos. Nearly 900 guests participated in a round of "Row, Row, Row Your Boat," which helped the group achieve a Guinness World Record for, well, most people singing the song in a round.

Other music came from a marching band from Glenbrook North High School, where some of the movie was filmed. The uniformed band members marched onto center field before the film to play tunes such as "Twist and Shout"— a song that proved popular with the crowd. "I think my favorite part of the entire event was during the parade scene in the movie when Ferris sings 'Shake it up, baby,'" Provencial said. "When that scene came on, hundreds of people in the lawn and bleachers all stood up and danced the entire time. It gave me the chills." 

E21575sa
Photo: Jonathan Mathias
Bartenders wore T-shirts that celebrated the film and cheekily nodded to the year it was released.
Bartenders wore T-shirts that celebrated the film and cheekily nodded to the year it was released.
Photo: Jonathan Mathias
The film was broadcast on three inflatable screens, each 20 feet high by 30 feet wide. Staffers strapped water barrels to the bases of the screens to keep them weighted down on the windy day.
The film was broadcast on three inflatable screens, each 20 feet high by 30 feet wide. Staffers strapped water barrels to the bases of the screens to keep them weighted down on the windy day.
Photo: Jonathan Mathias
Clusters of branded balloons appeared throughout the event.
Clusters of branded balloons appeared throughout the event.
Photo: Brandon Tobin
Actors from Stewart Talent dressed as the film's lead characters: Ferris, Sloane, and Cameron. They interacted with guests, posed for photos, and acted out a scene from the movie.
Actors from Stewart Talent dressed as the film's lead characters: Ferris, Sloane, and Cameron. They interacted with guests, posed for photos, and acted out a scene from the movie.
Photo: Anjali Pinto
The ballpark's iconic marquee sign broadcast film-related slogans.
The ballpark's iconic marquee sign broadcast film-related slogans.
Photo: Jonathan Mathias
Ferrari brought in a vehicle (made the same year as the car featured in the movie) and allowed guests to sit in the driver's seat and pose for photos.
Ferrari brought in a vehicle (made the same year as the car featured in the movie) and allowed guests to sit in the driver's seat and pose for photos.
Photo: Brandon Tobin
DJs Bomber, Bobby Lite, and Dante the Don spun.
DJs Bomber, Bobby Lite, and Dante the Don spun.
Photo: Anjali Pinto
Guests were able to picnic on the outfield at Wrigley Field. 'We provided Chicagoans with never-been-done-before access to [the ballpark],' said planner Noelle Provencial.
Guests were able to picnic on the outfield at Wrigley Field. "We provided Chicagoans with never-been-done-before access to [the ballpark]," said planner Noelle Provencial.
Photo: Anjali Pinto
Green lighting bathed the ballpark in Groupon's signature hue. Approximately 8,500 guests attended the screening.
Green lighting bathed the ballpark in Groupon's signature hue. Approximately 8,500 guests attended the screening.
Photo: Anjali Pinto
A marching band came from Glenbrook North High School, where much of the movie was filmed. Before the screening, the band marched to center field and played 'Twist and Shout.'
A marching band came from Glenbrook North High School, where much of the movie was filmed. Before the screening, the band marched to center field and played "Twist and Shout."
Photo: Brandon Tobin
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