Entertainment

August 30, 2013

Zoological Wildlife Foundation provided gibbon apes for the event.

Photo: Courtesy of Dos Equis

J.C. Penney's Joe Fresh Promotion

On August 21 and 22, a J.C. Penney launch remade a small patch of Times Square into an orange grove to introduce the Joe Fresh Kids collection. Visitors to the promotion, including Molly Sims (pictured) and Padma Lakshmi, could pose on a swing at the digital photo booth. Images from the photo booth were projected onto a digital billboard in Times Square to grab attention from passersby.

Photo: Nadia Chaudhury/BizBash

The event was held at sunset atop the Scholastic building in downtown New York. An Alice in Wonderland-inspired mad tea party picnic created by Jerry Schwartz of the Garden Party came complete with a tiny table designed to look like a toadstool.

Photo: Becky Yee Photography

Comic-Con 2013: Wired Café

Activations included a custom-built Viking-inspired ship from the History Channel with hair braiding, tattoos, and a photo booth on board; Cubify’s 3-D printing and Kia’s 3-D painting; HitCents' gaming station; super hero caricatures to share and take home by AVI-SLP; a gadget lab offering custom laser-engraving from Epilog Laser; and new offerings from Olloclip and Nokia.

Photo: Jonathan Leibson/WireImage

At last year’s Sundance Film Festival, Abel McCallister Designs created a movie-themed space for Chase Sapphire. Interactive photo booth installations allowed visitors to enter the worlds of well-known films that originally premiered at the festival, including Dogtown and Z-Boys. The photo station had guests stand on a skateboard set next to a sideways backdrop of Santa Monica beach; the printed photographs were then turned horizontally to make it look like guests were captured mid-trick on a skateboard ramp.

Photos: Evan Agostini for Chase Sapphire (photo booth), Courtesy of Abel McCallister Designs (printed photograph)