The Art of Elysium hosted its eighth annual Heaven Gala, presented by Samsung, at Hangar 8 in Los Angeles on Saturday. Marina Abramović was the creative force behind this year's event. Upon arrival, attendees picked up Samsung Level headphones to wear during Abromovic’s “Silence is Golden” performance art installation, where guests remained silent for the first hour of the evening. To communicate, they used only body language or wrote notes using the S Pen of the Samsung Galaxy Note 4 devices stationed around the room.
At a Svedka vodka promotion in Los Angeles in 2013, guests played "life-size Jenga" using huge game pieces stamped with the name of the vodka brand.
A modified Twister board replaced the game's classic colored circles with Havaianas flip-flops at a promotion for the brand at Miami's Shore Club in 2009.
Born in Miami, Sunglass Hut returned to its roots in 2011 for the opening of its largest outpost to date, located on Lincoln Road. At the game-filled gathering, adults and celebrities played chess with life-size pieces set up in the 11 11 Lincoln Road parking structure.
At the July 2014 music festival in Chicago, V.I.P. guests could play checkers at staggered tables or rest on colorful hammocks.
The Haus is also hosting an experiential art activation by San Francisco artist Ivan Cash. Called "Self Less Portraits," the activity lets strangers—festivalgoers from all over the world—draw portraits of one another based on Polaroids. The activities tie into Airbnb's #OneLessStranger campaign, which is designed by the brand to encourage its users to engage in acts of kindness and share experiences on social media.
Quaker Oats teamed up with filmmaker Jordan Vogt-Roberts to produce a short film about the so-called "human energy crisis" (or, people's low energy in a fast-paced world). The brand showed the video in a pop-up setting that had a chalkboard. Visitors could write on the chalkboard to fill in the blank after the phrase: "If I had more energy, I would..."
The Bud Light House of Whatever, a new Super Bowl weekend activation, took over a downtown Phoenix hotel and played off the brand's marketing tagline: "The Perfect Beer for Whatever Happens." Produced by Mosaic, the experience ran from January 30 to February 1, and organizers aimed to treat guests to "Up for Whatever," or unpredictable, experiences such as a "Super Fry." In the activity, characters dressed up as superheroes served guests various deep-fried dishes.
Guests were able to test out the Nike Magista cleats with this interactive passing game—a kind of digital “Whac-a-Mole.”
Guests played a friendly game of foosball as part of the soccer-inspired event.
