Social media prompts were displayed in several ways: some casual, like the handwritten hashtag on a mirrored wall, and some formal, like hashtags printed on decor pieces using the brand's official typography.
Photo: World Red Eye
Guests were encouraged to post to social media using three hashtags, which were integrated into the event in various ways including on inspiration boards.
Photo: World Red Eye
Gifts for guests included sea salt scrubs, a bath treat that made sense for the oceanfront hotel.
Photo: World Red Eye
The Haiku Guys created custom poems for guests on the spot, composing them on vintage typewriters.
Photo: World Red Eye
Floor decals were printed backwards so guests could read them in mirrors lining the entry.
Photo: World Red Eye
An ice sculpture for the hotel's new Eastern Mediterranean eatery Byblos doubled as a serving piece for tuna tartare atop squid ink crackers.
Photo: World Red Eye
Perforated metal lanterns were in keeping with the Mediterranean-concept Byblos restaurant. The evening's menu included wagyu kebabs with Lebanese spices.
Photo: World Red Eye
The evening's signature cocktail was a mix of rose-infused vodka, pomegranate syrup, lemon, and rose water.
Photo: World Red Eye
Activities for guests included creating personalized charm bracelets.
Photo: World Red Eye
Marina and the Diamonds performed at a concert overlooking the hotel's pool. The indie darlings were a thematic match at the dedication event for an independent hotel brand.