To promote the relaunch of WNEW 102.7 FM—one of New York's oldest radio stations—as Blink, parent company Infinity Broadcasting used the station's new format—a slightly edgy Top 40 mix of hip-hop, punk and rock—to influence the event's style. The entertainment-filled party took over Powder, the event space and one-time nightclub designed by Karim Rashid.
The entertainment started at the party's entrance, where a performer was framed behind one of the holes in the club's walls dressing and undressing as if she was listening to the station's new format at home. Guests could continue to watch her on a flat-screen panel inside the party, where they may have felt more comfortable staring for longer periods.
Inside the white-walled main room, DJ Liquid Todd played an eclectic set of songs that typified the style of music advertisers and listeners could expect to hear on Blink. Mark Straussman of Campagna produced a simple assortment of hors d'oeuvres including California rolls and mini quesadillas, which circulated throughout the space by waiters wearing T-shirts with the station's new logo. Bar sponsors Ciroc vodka and Tarantula Azul tequila offered drinks including blue margaritas.
For the main event, producer Keith Raywood worked with director Randy Weiner of The Donkey Show to produce six 20-minute performances that reflected the station's format and style. At any given moment, guests could watch either a fashion show that dominated the dance floor, a group of clown photographers, or dancing ballerinas on stilts floating through the crowd. Pop star Michelle Branch even made a cameo to promote her new album.
As a parting gift, everyone received a nylon tote with the station's logo filled with a logoed T-shirt, a copy of Us Weekly, a small portable radio tuned to 102.7 FM and a bottle of Celine Dion's new perfume.
—Paul Ohan
The entertainment started at the party's entrance, where a performer was framed behind one of the holes in the club's walls dressing and undressing as if she was listening to the station's new format at home. Guests could continue to watch her on a flat-screen panel inside the party, where they may have felt more comfortable staring for longer periods.
Inside the white-walled main room, DJ Liquid Todd played an eclectic set of songs that typified the style of music advertisers and listeners could expect to hear on Blink. Mark Straussman of Campagna produced a simple assortment of hors d'oeuvres including California rolls and mini quesadillas, which circulated throughout the space by waiters wearing T-shirts with the station's new logo. Bar sponsors Ciroc vodka and Tarantula Azul tequila offered drinks including blue margaritas.
For the main event, producer Keith Raywood worked with director Randy Weiner of The Donkey Show to produce six 20-minute performances that reflected the station's format and style. At any given moment, guests could watch either a fashion show that dominated the dance floor, a group of clown photographers, or dancing ballerinas on stilts floating through the crowd. Pop star Michelle Branch even made a cameo to promote her new album.
As a parting gift, everyone received a nylon tote with the station's logo filled with a logoed T-shirt, a copy of Us Weekly, a small portable radio tuned to 102.7 FM and a bottle of Celine Dion's new perfume.
—Paul Ohan
A model framed behind one of the holes in the walls at Powder acted as if she was listening to the new format of 102.7 FM at the station's relaunch party.
Pink projections with the radio station's new Blink logo decorated the venue.
A fashion show was one of the many entertainment touches at the party.
Pink and purple light and projections added to the look at Powder.
