The look was all bubblegum pink, but the entertainment wasn't bubblegum pop. Instead, YM turned to all-girl punk band the Donnas for the teen mag's annual MTV issue party at Splashlight Studios. In a space washed with pink light by Big Wave International, Botanica decorated with pink flowers, hanging discs and fabric for a crowd of twentysomething ad types. YM event marketing director Nancy Alpert worked with Corporate Events Manhattan's Bryan Jacobson and NYC Tone's Tony Richards to produce the event, which climaxed with a quick, loud set from the band—think of them as the Ramones with blowouts and lip gloss. (And unlike Avril Lavigne, they can actually name a few Ramones songs.)
—Chad Kaydo
—Chad Kaydo